In this week's episode:
In-store conversions come to Facebook Ads, which add a whole new dimension to your ability to track ad performance if you have a retail location.
We also talk about some updates and tricks for Snapchat. Today's main story, however, is about why many businesses fail to get good media coverage for their businesses. We dissect a great Medium post originally written for startups, and glean insights you can use to be more effective in your efforts to communicate with the pr...
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