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The Marketing Matters Podcast

The Marketing Matters Podcast

Business:Marketing

S4E3 - Monitoring your Marketing

S4E3 - Monitoring your Marketing

2021-06-03
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In the next step of the marketing process, we move on to monitoring. Looking from a long-term perspective, you need to track activity to ensure it's having an impact and going the direction you desire. Thanks to developments of the internet as a marketing tool, it's possible to obtain real-time numbers, check engagement and discover where your value lies. But delving into analytics can be a double-edged sword, with data overload potentially causing you to lose focus on your goals.

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More Episodes

S6 Bonus - Google Analytics is Changing
2022-05-26
S6E7 - Search is Just One of Many Marketing Tools
2022-05-12
S6E6 - Sometimes the Best Tool is Somebody Else
2022-04-28
S6E5 - VoIP: The Future of Telecoms
2022-04-14
S6E4 - The Benefits of Using a Cloud Accounting System
2022-03-31
S6E3 - Domains Emails & Hosting - The Core of Digital Marketing
2022-03-17
S6E2 -Tools for building & managing websites
2022-03-03
S6E1 - The tools of web marketing
2022-02-17
S5E7A - E-business in the Real World
2022-02-03
S5E7 - The key to e-business
2022-01-20
S5E6 - Building upon existing customers
2021-12-02
S5E5 - You have the Enquiry, now what?
2021-11-18
S5E4 - The Website Experience
2021-11-04
S5E3 - Attracting the right people to your site
2021-10-21
S5E2 - e-Business - It‘s more than just e-Commerce
2021-10-07
S5E1 - Should I be using e-commerce as part of my business?
2021-09-23
S4E5 - A Sustainable Process
2021-07-01
S4E4 - Making Time to Manage
2021-06-17
S4E2 - Implementation in marketing: a process not an event
2021-05-20
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