EP117: How to Build a Reliable Brand Online?

Your online presence can make or break your business, at least when it comes to first impressions. In this episode, Mari-Liis and Laura from Powerful Marketers talk about building a reliable brand and its importance for achieving long-term success. Whether you're just starting out or looking to strengthen your online presence, this episode will serve as a valuable reminder of the essentials.

 

Quotes:

• “Because with an oversaturated marketplace, you must be perceived as a reliable brand in order to stand out and get your target audience's attention.” (00:00:13)
• “Go over your website through the perspective of a potential client who doesn't know anything about you yet.” (00:06:54)
• “The most important part is to remember the consistency and recognizability of your social media platforms because these are the cornerstones for online credibility. So whether it’s your website, social media profile or email communications, this cohesive appearance helps your brand really shine.” (00:09:10)
• “A well established and consistent online presence saves you money, time, nerves, your resources in the long run for sure.” (00:13:32)
• “Your online presence really is the first touch point for potential clients. So make sure it really reflects your professionalism and the value you offer, really.” (00:14:06)

 

Timestamps:

(00:01:08) The Importance of Brand Reliability for Business Success

(00:04:17) Optimizing Email Signature and Website for Client Engagement

(00:08:58) Promoting Business Online: Importance of Consistency and SEO

 

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