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Paid Media Coffee

Paid Media Coffee

Business:Marketing

S1E6: Social Media: The Reinventor of Traditional Media Buying

S1E6: Social Media: The Reinventor of Traditional Media Buying

2019-11-08
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In a relatively short time, social media has turned the world on its head. The opportunities and challenges that social media and social advertising have provided advertisers will be debated for decades to come. In this episode of Paid Media Coffee, we take a high-level view of social media as the glue that holds marketing together. Our host, Kelly Mancuso, is joined by Director of Social Media Amanda Oliver, Paid Social Specialist Meleigha Millman and podcast co-creator Haley Stauffer.

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S3E1: The Intersection of Paid Media and UX
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S2E9: Preparing for a New Normal in a Changed World
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S2E8: Instagram, Snapchat, and TikTok: Story-Based Paid Social
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S2E7: Cross-Channel Paid Search Strategies
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S2E6: Paid Search Account Structure Tips and Best Practices
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S2E5: Paid Search - The Past, Present, and Future
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S2E4: Taking a Deep Dive Into Connected TV Advertising
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S2E3: Dynamic & Personalized Creative - Changing the Landscape of Paid Media
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S2E2: Navigating the Facebook Paid Media Ecosystem
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S2E1: Paid Media in 2020 and Beyond
2020-02-03
Introducing Paid Media Coffee
2019-11-08
S1E1: The Digital Future of Traditional Media Buying
2019-11-08
S1E2: Part 1 - The Evolving Buyer Journey and its Impact on Media Buying
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S1E2: Part 2 - The Evolving Buyer Journey and its Impact on Media Buying
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S1E3: Navigating the Future of TV and Video Advertising
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S1E4: Next Gen Out-of-Home (OOH) Media Buying
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S1E5: Audio Advertising: Radio, Streaming, Voice Tech, and More
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S1E7: Measurement in a Media Converged World
2019-11-08
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