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Paid Media Coffee

Business:Marketing

S2E3: Dynamic & Personalized Creative - Changing the Landscape of Paid Media

2020-02-04
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As consumers and marketers, we’ve all been frustrated when we are served generic or irrelevant ads on the Internet. Join us in Episode 3 of Season 2 of Paid Media Coffee, where we discuss many of the platforms now available for dynamic and highly personalized creative content. Host Kelly Mancuso along with Casey Baker, Nick Toomey, and Alexa Munoz, tell you why dynamic content is a strategic tactic you need to leverage. Get a cup of your favorite hot beverage and follow along to learn more.

More Episodes

S3E1: The Intersection of Paid Media and UX
2020-09-22
S2E9: Preparing for a New Normal in a Changed World
2020-05-07
S2E8: Instagram, Snapchat, and TikTok: Story-Based Paid Social
2020-04-10
S2E7: Cross-Channel Paid Search Strategies
2020-04-10
S2E6: Paid Search Account Structure Tips and Best Practices
2020-04-10
S2E5: Paid Search - The Past, Present, and Future
2020-04-10
S2E4: Taking a Deep Dive Into Connected TV Advertising
2020-02-04
S2E2: Navigating the Facebook Paid Media Ecosystem
2020-02-04
S2E1: Paid Media in 2020 and Beyond
2020-02-04
Introducing Paid Media Coffee
2019-11-08
S1E1: The Digital Future of Traditional Media Buying
2019-11-08
S1E2: Part 1 - The Evolving Buyer Journey and its Impact on Media Buying
2019-11-08
S1E2: Part 2 - The Evolving Buyer Journey and its Impact on Media Buying
2019-11-08
S1E3: Navigating the Future of TV and Video Advertising
2019-11-08
S1E4: Next Gen Out-of-Home (OOH) Media Buying
2019-11-08
S1E5: Audio Advertising: Radio, Streaming, Voice Tech, and More
2019-11-08
S1E6: Social Media: The Reinventor of Traditional Media Buying
2019-11-08
S1E7: Measurement in a Media Converged World
2019-11-08
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