S2E7: Cross-Channel Paid Search Strategies
While Google dominates search engines in terms of market share, your paid search strategy shouldn’t end there. There are many opportunities to integrate various engines, ad platforms, and bid management tools into your strategy. Listen as host Kelly Mancuso, along with Anna Swinyer, Oliver Brantley, and Jenn Vickery, delve into the role of non-traditional search platforms and how to drive success across platforms. It’s never too early or late in the day to enjoy this episode with a cup of coffee in-hand!
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