S1E4: Next Gen Out-of-Home (OOH) Media Buying
Out-of-home (OOH) media is one of the most ubiquitous and oldest forms of traditional advertising found in this country. The American Billboard has been around since the 1830s, yet still today, it’s considered an easy way to reach a broad audience. In Episode 4 of Paid Media Coffee, we discuss the present state of OOH and how it’s impacted by today’s digital media buying. Kelly Mancuso is joined by Director of Emerging Opportunities Rashidi Barnett and Paid Media team members Oliver Brantley and Nick Toomey to discuss digital opportunities within OOH.
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