This episode of the Live Better Seller Better Podcast features Jesse Ouellette, Founder of LeadMagic, Revenue Advisory, and Co-Founder of Agency Source. One of the main killers of SaaS pipeline barely goes noticed and even if it does, not many know how to actually address it. And that is deliverability – are your emails getting through to the people they are being sent to?
Today, Jesse shares a lot of valuable insight on the use of domains and how to effectively use them to actually help us produce pipeline and not the other way around. He also talks about thinking critically about the use of emails in connection to your domains not only so that your emails are getting read but also to get your prospects to follow through.
HIGHLIGHTS
QUOTES
The strength of email when you learn to avoid spam - Jesse: "Email is a protocol. It is not a web application or a social media algorithm control. It is an incredibly valuable asset if you learn how to use it right and you learn how to run the right response marketing or sales motion with it."
You still have to make it easy to unsubscribe - Jesse: "Remember you want this not to be automated emails. This is not a marketing email, this is not an automated newsletter or a promo to a webinar. This is a person emailing another person with legitimate interest and that's why you're able to continue to do it."
Understand that when you take somebody’s time they could be upset - Jesse: "As much as people say they hate spam or whatever, I think if you surveyed everybody, they'd probably say 'well, it doesn't take any of my time to respond and I don't have to respond.' So that's why I think there's a tremendous amount of value for a start-up to really figure out how to do this right."
You can find out more about Jesse in the links below:
Live Better. Sell Better. is sponsored by our proud partners:
Vidyard | vidyard.com
Chili Piper | chilipiper.com
Focusing on the "Person" in Salesperson. Just as much as the Sales with Heather Foidart
Effective Coaching Strategies for Sales Managers with Alex McNaughten
Crafting Sales Pitches and Managing the Sales Process With Ben Fiechtner
Sales Strategies for Cybersecurity with Alice Shaaf
Precision in Pitch: Mastering Specificity for Standout Sales Messaging with Dan Drucker
Unlocking Wealth: The Art of Making Money Work for You with Stacie Sussman
Journey to Success and Personal Growth: Mastering the Path with Jack Ryan
Boosting Sales Success: Unleashing the Power of Champions to Drive Deals - Guest: Darin Alpert
The Winning Mindset: Unlocking Sales Potential with Troy Barter
Empower Your Sales Team: Secrets to Successful Buyer Enablement
From Cold to Close: Secrets to Converting Prospects into Paying Customers
Boost Your SaaS Sales Success: The Art of Creating Impactful Demos
Unlocking Outbound Prospecting Success: Expert Strategies from Leslie Venetz
The Game-Changing Power of Video Introductions in Job Applications
Unlocking Growth Potential: The Hidden Secrets of Top-of-Funnel Metrics
From Burnout to Success: The Power of Time Management in Sales
The Art of Selling: Mobilizing and Championing Effective Sales Deals
Unlocking Your Potential: The Importance of Proper Training and Mentorship for SDRs
Maximizing Sales Team Impact: Focused Capacity Strategies with Anthony Cessario
THE POWER OF RECOGNITION: How Do You Empower People with Zoe Hartsfield
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Influence Factor by The Influencer Marketing Factory
The Agile Brand™ with Greg Kihlstrom
Better Advertising with BTR Media