In the last episode of the podcast, we talked about the three signature stories that your business needs to turn strangers into clients, connection stories, reason to believe stories, and, elevated social proof stories.
However, now that you know the story types, you may be wondering how to source ideas for them as well as how to write them to make them enticing for your audience. So, using inspiration from Storyworthy by Matthew Dicks, that's what we'll be covering this week on the show.
For a full transcript with links, click here: https://drmichellemazur.com/2020/03/how-to-find-craft-stories-worthy-of-your-business.html
How To Stand Out In A Sea Of Marketing Clichés
The Three Things You Control In Your Business
From Overlooked To The In Demand Expert: Crafting Your Unconventional Path to Business Success
The Overlooked Expert Phenomenon: Why Expert Business Owners Are Not Widely Known & How to Fix It
How to Keep Your Messaging Relevant During a Turbulent Economy
Expert Enough: Navigating the 3 Stages of Expertise
Expertise Matters: Defying Marketing Topes In Online Business
Why Doing Good Work Isn't Enough
Market Like An Expert: 3 Specific Reasons to Market Your Expertise
Moving From Giving To Asking: Navigating Marketing's Tricky Transition
How I Made Selling 5,000 Books Look Easy (Kidding: It Wasn't)
The Missing Puzzle Piece in Your Marketing Message
Dispelling Messaging Myths: The Power of Misconceptions
How To Address Pain Points Without Being A Jerk
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Tapping Into The Customer Awareness Spectrum To Market With Intention
Voice of Customer: The Most Overlooked Piece of the Marketing Message
Becoming a Master Messaging Mixologist: Blending the Right Ingredients for Effective Marketing
Navigating The Sh!t Show: Business and Personal Highlights of 2023
Marketing Reality Check: The “Underpants Gnome Strategy”
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