My guest this week is Dr. Britt Andreatta, who has been a guest of this podcast before (check out ep. 163). Dr. Andreatta is a internationally-recognized thought leader and author who creates brain science-based solutions for today's challenges. Her most recent book is called, "Wired to Become: The Brain Science of Finding Your Purpose, Creating Meaningful Work, and Achieving Your Potential".
Her work relates directly to the "why" behind accounting - our purpose as CPAs. When it comes to the talent shortage, we believe connecting students and young professionals to that purpose will help grow our profession and secure our future. By re-centering on our core values and making our work engaging and meaningful, we can attract individuals who are eager to make a real difference.
Join me in a conversation with Dr. Andreatta, an expert in the research on the significance of discovering one's purpose. We'll explore how our profession stands to gain from a renewed emphasis on the purpose behind our work.
Resources
32. What Accountants Can Learn From Associations | with Reggie Henry
31. Talkin’ ‘Bout My Expectations | with Ryan Estis
30. The Impact of New Technologies: Hype or Reality? | with Jim McGinnis
29. Talent, Taxes, Technology, & Transformation: The Challenges CPAs Face Worldwide | with Tom Hood
28. Chicken or the Egg: Culture or Transformation? | with Richard Silberstein
27. Critical Thinking: The Skill of the Future | with Toby Groves
26. Mindsets, Skillsets, & Toolsets for the Future | with Gary Boomer
25. A Journalist’s Perspective: Is the Accounting & Finance Profession Future-Ready? | with Daniel Hood
24. The Business Case for Diversity and Inclusion | with Kim Drumgo
23. The Value of Play at Work: How Fun Impacts the Bottom Line | with Greg Kyte
22. Disrupting Financial Statements: The Strategic Audit Advisor of the Future | with Erik Asgeirsson
21. Is Your Organization Digitally Mature? | with Anh Phillips
20. They’re Not Soft Skills, They’re Your Future | with Jeff Nischwitz
19. Taking the Numb out of Numbers: A Better (& More Entertaining) Way to Communicate Financial Information | with Peter Margaritis
18. South Dakota v. Wayfair: How the Supreme Court Ruling will Affect Sellers, Consumers, & CPAs | with Scott Peterson
17. Let Your Geek Flag Fly: 6 Tech Trends that Will Soon Impact Your Profession & Life | with Rick Richardson
16. The Sky isn’t Falling... But the Accounting & Finance Profession Needs to Change | with Ron Baker and Ed Kless
15. The Future is Radical: Embracing Innovation, One Step at a Time | with Jody Padar
14. We Won’t Recognize the Accounting & Finance Profession in 10 Years (and That’s Okay!) | with Barry Melancon
13. Ethics, AI, & You: Working with Machines, Not Against Them | with Greg Conderacci
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