My guest this week is Dr. Britt Andreatta, who has been a guest of this podcast before (check out ep. 163). Dr. Andreatta is a internationally-recognized thought leader and author who creates brain science-based solutions for today's challenges. Her most recent book is called, "Wired to Become: The Brain Science of Finding Your Purpose, Creating Meaningful Work, and Achieving Your Potential".
Her work relates directly to the "why" behind accounting - our purpose as CPAs. When it comes to the talent shortage, we believe connecting students and young professionals to that purpose will help grow our profession and secure our future. By re-centering on our core values and making our work engaging and meaningful, we can attract individuals who are eager to make a real difference.
Join me in a conversation with Dr. Andreatta, an expert in the research on the significance of discovering one's purpose. We'll explore how our profession stands to gain from a renewed emphasis on the purpose behind our work.
Resources
92. Don’t panic: Coronavirus questions for your business, employees, and clients | with Jennifer Elder
91. How to Become a Better Anticipator | with Rita McGrath
90. How Bots Free Us to Focus on What Matters Most | with Jody Padar
89. Cutting Through the Hype of Blockchain | with Keith Nichols
88. Thinking Exponentially & Embracing Disruption | With Jeffrey Rogers
87. Innovation in CPA Firms: Where it Begins & What it Looks Like | with Jonathan Kraftchick
86. Preparing for Tax Season 2020: State Tax Questions Answered by the Maryland Comptroller | with Peter Franchot
85. Preparing for Tax Season 2020: Cyber Security, New W-4s, TCJA, & More | with Cari Weston
84. Supporting & Cultivating New-Gen Accountants | with Monique Malcolm-Hay
83. Why Your New Year’s Resolution Should Be Delegation | with Emily Morgan
82. Client Accounting Services: Lessons from a 15-Year CAS Veteran | with Robin Thieme
81. How Public Practice Needs to Transform (Soon) | with Lexy Kessler
80. Future-Ready Leadership | with Rachel Druckenmiller
79. Playing the Infinite Game | with Stephen Shedletzky
78. Are You Designed for Digital? | with Jeanne Ross
77. How to create a joyful place to work (and why you should) | with Richard Sheridan
76. Opportunities and challenges of the next Industrial Revolution | with Marchelle Klippenstein and Jameson Hughes
75. The (Uncertain) Future of Audit | with Mark Miklosovic
74. The Why of It All: Addressing Recruitment & Retention Woes | with Alan Jagolinzer
73. Writing: The Future-Ready Skill You Didn't Know You Need | with Bob Dean
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