My guest this week is Dr. Britt Andreatta, who has been a guest of this podcast before (check out ep. 163). Dr. Andreatta is a internationally-recognized thought leader and author who creates brain science-based solutions for today's challenges. Her most recent book is called, "Wired to Become: The Brain Science of Finding Your Purpose, Creating Meaningful Work, and Achieving Your Potential".
Her work relates directly to the "why" behind accounting - our purpose as CPAs. When it comes to the talent shortage, we believe connecting students and young professionals to that purpose will help grow our profession and secure our future. By re-centering on our core values and making our work engaging and meaningful, we can attract individuals who are eager to make a real difference.
Join me in a conversation with Dr. Andreatta, an expert in the research on the significance of discovering one's purpose. We'll explore how our profession stands to gain from a renewed emphasis on the purpose behind our work.
Resources
152. Pandemic PFP: The impact on clients and practitioners
151. Tragedy’s silver lining, with Lee Frederiksen
150. People, pipeline, pandemic: A view from the top
149. Anirban Basu and the Chamber of Data
148. Should you make the move to .cpa? With Chris Cromer
147. The future of finance in Maryland, with Lexy Kessler
146. The pitfalls and potential of working from home, with Kassi Rushing
145. The CAS mindset, with Hitendra Patil
144. Bending curves and building careers, with David Nour
143. Accounting's future starts now, with Donny Shimamoto
142. Tax pros are people too, with Kelly Phillips Erb
141. The ties that bind are people, with Andrew Codd
140. As leaders, women rule, with Jacquelyn Tracy and Jessica McClain
139. The anticipation advantage, with Amy Zalman
138. The path to excellence is 'extreme humanism' | with Tom Peters
137. Inclusion: Race, gender, and generations, with Kimberly Ellison-Taylor
136. Finance's strategic evolution | with Jennifer Elder
135. Finding energy, restoring balance | with Greg Conderacci
134. The personal impact of change | with Karl Ahlrichs
133. Saving your financial future | with Rachel Richards
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