My guest this week is Dr. Britt Andreatta, who has been a guest of this podcast before (check out ep. 163). Dr. Andreatta is a internationally-recognized thought leader and author who creates brain science-based solutions for today's challenges. Her most recent book is called, "Wired to Become: The Brain Science of Finding Your Purpose, Creating Meaningful Work, and Achieving Your Potential".
Her work relates directly to the "why" behind accounting - our purpose as CPAs. When it comes to the talent shortage, we believe connecting students and young professionals to that purpose will help grow our profession and secure our future. By re-centering on our core values and making our work engaging and meaningful, we can attract individuals who are eager to make a real difference.
Join me in a conversation with Dr. Andreatta, an expert in the research on the significance of discovering one's purpose. We'll explore how our profession stands to gain from a renewed emphasis on the purpose behind our work.
Resources
72. We’re Getting Disruption Wrong | with Pascal Finette
71. Your Business Model is Not Your Why | with Will Hill
70. The Culture Key: Bet on Talent | with Dee Ann Turner
69. Color Accounting: Teaching the Language of Business to Everyone | with Peter Frampton
68. Blunt Talk About 'Cannabiz' Issues | with Emily Burns
67. Why you need a cloud strategy | with Blake Oliver
66. Doing Digital Vs. Being Digital | with Matt Loeb
65. How Maryland saved Washington ... and the country | with Chris Formant
64. Regulation: A Hard Trend with a Big Impact | with Russ Golden
63. How to Win in a Winner-Take-All World | with Neil Irwin
62. People Problems | with Paul McDonald
61. Bringing Innovation into Accounting & Finance | with Jordan Kleinsmith
60. Navigating the twists and turns of your career | with Tony Nitti
59. Forget What You Know. The World is Changing. | with Bill Reeb
58. Why We Should Adopt a Moonshot Mindset | with Sherif Hallaba and Travis Dirks
57. Scaling Our Lives by Seeing Things Differently | with Brian Solis
56. CFO 2.0: Transitioning From Navigator to Co-Pilot | with Ash Noah
55. Report: “The Rise of Artificial Intelligence: A Critical Inflection Point for the Accounting Profession” | with Kacee Johnson
54. The Excellence Dividend | with Tom Peters
53. Are Accounting & Finance Regulators Future-Ready? | with Terri Polley
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