My guest today is a pioneer in the plant-based sector with over 30 years of experience. In 1994, Rey founded the Alternative Baking Company, one of the first vegan cookie brands on the market, which generated $1 million in sales in 1995. In 1997, he founded Sun Flour Baking Co. to create new flavours, tastes, textures, and nutrition products with a longer shelf life and higher profit margins.
Sun Flour Baking produces raw and baked gluten-free cookies free of animal products. It also provides co packing, product development, consulting, testing, nutrition facts, graphic design, and wrapping in small batches. Clients include Continental Airlines, Sodexo Marriott Food Service, and Whole Foods. The company supports Farm Sanctuary, the American Society for Prevention of Cruelty to Animals (ASPCA), and In Defense of Animals (IDA).
Rey owned Garden to Grill, a vegan restaurant, for five years. With extensive knowledge across the entire product life cycle, he is an experienced formulator within the industry, has designed three facilities, and has sold millions of vegan cookies, keeping eggs and dairy out of the mouths of many. Besides owning five plant-based brands, he has also published two children’s books and is an expert at cannabis infusion for topical and edible products.
NBSV Advent Episode #12: Guilty pleasure and food
NBSV Advent Episode #11: A second reading from "Eat Like You Care"
NBSV Advent Episode #10: Random thoughts on the fitness industry’s downfalls
NBSV Advent Episode #9: Be the Lone Wolf (a missing link to nailing your fitness goals)
NBSV Advent Episode #8: A reading from James Clear's Atomic Habits
NBSV Advent Episode #7: The Truth about Lasting Transformations
NBSV Advent Episode #6: Susan Levin on Soy
NBSV Advent Episode #5: Antiaging is marketing bullshit
NBSV 033: Deb Gleason on the cultural coma of food, going from homicide detective to vegan lifestyle coach, and how to make plant-based comfort food
NBSV Advent Episode #4: Fruit and fat gain
NBSV Advent Episode #3: A reading from "Eat Like You Care: An examination of the morality of eating animals"
NBSV Advent Episode #2: Holiday Survival Guide
NBSV Advent Episode #1: A reading from my book, Vegan Vitality - Susan Levin on nutrition for vegan athletes
NBSV 032: Craig Morantz on why vegans are often perceived as assholes, productively communicating with non-vegans, and founding a plant-based snack company
NBSV 031: Clinical dietitian Seren Wechsler on blood work vegans should get; a spotlight on B12, iron, and zinc; and increasing diversity in and respect of the nutrition field
NBSV 030: Scott Shetler on veganism in strength sports, working with elite athletes, and writing books to benefit animal welfare organizations
NBSV 029: What’s the deal with alkaline diets? Does meat cause cancer because it’s acidic? (Spoiler: nope.)
NBSV 028: Nadia Cairns on being vegan in rural Outback Australia, healing from an eating disorder, and kicking ass with strength training
NBSV 027 BONUS CONTENT: An unvaccinated child is an at-risk child. Here's why. (Vaccine myths debunked.)
NBSV 027: Jeffrey Cohan, executive director of Jewish Veg, and Maria Czesznak, registered nurse and health coach [podcast listener interviews]
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