My guest today is a pioneer in the plant-based sector with over 30 years of experience. In 1994, Rey founded the Alternative Baking Company, one of the first vegan cookie brands on the market, which generated $1 million in sales in 1995. In 1997, he founded Sun Flour Baking Co. to create new flavours, tastes, textures, and nutrition products with a longer shelf life and higher profit margins.
Sun Flour Baking produces raw and baked gluten-free cookies free of animal products. It also provides co packing, product development, consulting, testing, nutrition facts, graphic design, and wrapping in small batches. Clients include Continental Airlines, Sodexo Marriott Food Service, and Whole Foods. The company supports Farm Sanctuary, the American Society for Prevention of Cruelty to Animals (ASPCA), and In Defense of Animals (IDA).
Rey owned Garden to Grill, a vegan restaurant, for five years. With extensive knowledge across the entire product life cycle, he is an experienced formulator within the industry, has designed three facilities, and has sold millions of vegan cookies, keeping eggs and dairy out of the mouths of many. Besides owning five plant-based brands, he has also published two children’s books and is an expert at cannabis infusion for topical and edible products.
NBSV 041: Catching up with strength coach Meghan Callaway - lessons from her injury, how to progress with your strength, and more
NBSV 040: Registered dietitian Dr. Pamela Fergusson on vegan nutrition for women
NBSV 039: Ocean Robbins on his new book, his family walking away from Baskin-Robbins, GMO's, and improving your diet in 4 steps
NBSV 038: Tobias Sjösten on goal setting, tracking your fitness progress, and leading a community that helps vegans get strong
NBSV 037: Competitive cyclist Ian Cramer on helping people get healthier using plant-based nutrition, through evidence and responsible civil discourse
NBSV 036: Drs. Arjun and Shobha Rayapudi on food as medicine - reversing chronic disease, losing weight, ending the dieting cycle, and getting off medications
NBSV 035: Plant-powered personal trainer Paul Landini on vegan myths that just won't die ("vegans are judgemental pricks", "soy contains feminizing hormones", "plant proteins are inferior", and more)
NBSV Advent Episode #24: The vegan movement and intersectionality - brief thoughts
NBSV Advent Episode #23: A book summary of Switch, and how to apply its principles to your health and fitness
NBSV Advent Episode #22: The 5 biggest mistakes vegans make with their fitness and nutrition
NBSV Advent Episode #21: Chocolate mousse recipe
NBSV Advent Episode #20: 5 roadblocks to going vegan faced by health & fitness nuts
NBSV Advent Episode #19: Getting Sh*t Done principles
NBSV 034: Chef Karen McAthy on all things vegan cheese! Can it be called "cheese" if it's non-dairy? A discussion on language, cheese as a process, microbes, vegan 'cheeze' versus 'cheese', and more
NBSV Advent Episode #18: What would Coach K do?
NBSV Advent Episode #17: 4 ways to stop worrying about looks, and train for more sane reasons
NBSV Advent Episode #16: 8 questions to ask when evaluating research studies
NBSV Advent Episode #15: F*ck New Year’s resolutions!
NBSV Advent Episode #14: Busting BS around training abs
NBSV Advent Episode #13: The Blood Type Diet
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