My guest today is a pioneer in the plant-based sector with over 30 years of experience. In 1994, Rey founded the Alternative Baking Company, one of the first vegan cookie brands on the market, which generated $1 million in sales in 1995. In 1997, he founded Sun Flour Baking Co. to create new flavours, tastes, textures, and nutrition products with a longer shelf life and higher profit margins.
Sun Flour Baking produces raw and baked gluten-free cookies free of animal products. It also provides co packing, product development, consulting, testing, nutrition facts, graphic design, and wrapping in small batches. Clients include Continental Airlines, Sodexo Marriott Food Service, and Whole Foods. The company supports Farm Sanctuary, the American Society for Prevention of Cruelty to Animals (ASPCA), and In Defense of Animals (IDA).
Rey owned Garden to Grill, a vegan restaurant, for five years. With extensive knowledge across the entire product life cycle, he is an experienced formulator within the industry, has designed three facilities, and has sold millions of vegan cookies, keeping eggs and dairy out of the mouths of many. Besides owning five plant-based brands, he has also published two children’s books and is an expert at cannabis infusion for topical and edible products.
NBSV 120: Ultra-marathon swimmer Susan Simmons on using veganism to manage M.S. and fuel training
NBSV 119: Busting 3 vegan myths with RDN Nisha Melvani
NBSV 118: Coach K's fundamentals of strength training + body composition goals on a vegan diet
NBSV 117: Fitness industry BS bustin' [and more] with Ren Jones
NBSV 116: Can dogs be vegan? A discussion with Laura Simonson of Virchew
NBSV 115: Vegan bodybuilders [and VeganProteins.com cofounders] Giacomo Marchese and Dani Taylor
NBSV 114: A technological argument against animal products with Dr. Karthik Sekar
NBSV 113: Daniel Weiss on athletic performance, and how it relates to body composition and veganism
NBSV 112: West African cuisine, the plant-based diet, and where they intersect
NBSV 111: Truly F*cked Up Parts of the Fitness Industry part II with Zoe Peled
NBSV 110: Chrissy King on merging social justice with the fitness industry
NBSV 109: Ren Jones on diversity + inclusion in the fitness industry
NBSV 108: Shawn Stratton of the International Vegan Film Festival: past, present + future
NBSV 107: Veganism and abortion - a critical discussion
NBSV 106: Chef AJ & Glen Merzer on the science of low-fat, plant based diets
NBSV 105: Demystifying [and mastering] vegan meal planning with Sophia DeSantis
NBSV 104: Four Truly F*cked Up Parts of the Fitness Industry with Zoe Peled
NBSV 103: Before The Butcher Founder Danny O’Malley on creating plant-based meat, veganism, + more
NBSV 102: Alexandra Caspero of Plant-Based Juniors busts myths about vegan diets for children
NBSV 101: Michelle Schwegmann of Portland's Herbivore on vegan parenting, business, and her new cookbook
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