My guest today is a pioneer in the plant-based sector with over 30 years of experience. In 1994, Rey founded the Alternative Baking Company, one of the first vegan cookie brands on the market, which generated $1 million in sales in 1995. In 1997, he founded Sun Flour Baking Co. to create new flavours, tastes, textures, and nutrition products with a longer shelf life and higher profit margins.
Sun Flour Baking produces raw and baked gluten-free cookies free of animal products. It also provides co packing, product development, consulting, testing, nutrition facts, graphic design, and wrapping in small batches. Clients include Continental Airlines, Sodexo Marriott Food Service, and Whole Foods. The company supports Farm Sanctuary, the American Society for Prevention of Cruelty to Animals (ASPCA), and In Defense of Animals (IDA).
Rey owned Garden to Grill, a vegan restaurant, for five years. With extensive knowledge across the entire product life cycle, he is an experienced formulator within the industry, has designed three facilities, and has sold millions of vegan cookies, keeping eggs and dairy out of the mouths of many. Besides owning five plant-based brands, he has also published two children’s books and is an expert at cannabis infusion for topical and edible products.
7 problems with bikini competitions [NBSV Advent Calendar Episode #4]
What is weight-neutral fitness? [NBSV Advent Calendar Episode #3]
A reading from "The Vegan Athlete" [NBSV Advent Calendar Episode #2]
Inspirational quotes from past podcast guests [Advent Calendar Episode #1]
NBSV 136: Vegan octogenarian authors and coaches Bob & Fran German on healthy, active aging
NBSV 135: Powerlifter Rachel Lakey on veganism, and queer and trans inclusion in powerlifting
NBSV 134: Ann & Jane Esselstyn on the disease-preventing & health-promoting benefits of a WFPB diet
NBSV 133: Justice Roe Williams of Fitness4AllBodies on deconstructing the Fitness Industrial Complex
NBSV 132: Change your lifestyle; change your health: a talk with vegan physician Dr. Amanda Adkins
NBSV 131: Cycling 3,000 miles around the UK [on a bamboo bike] with world record-holder Kate Strong
NBSV 130: White supremacy in the wellness industry with Stacy Lee Kong
NBSV 129: Women taking up space in fitness and in business, "bro" culture, & more with Holly Burton
NBSV 128: Self-care for chefs, food insecurity, and more: a discussion with Chef Stephanie
NBSV 127: Kids in vegan activism, self care for advocates [and more] with Kingston Zoom Walters
NBSV 126: Healthy aging, lasting legacies, and more: a discussion with vegan legend Victoria Moran
NBSV 125: Why multi-level marketing is unethical, and why it's problematic for the fitness industry
NBSV 124: Food, vegan nutrition, the BS of diet culture, and more with Desiree Nielsen + Zoe Peled
NBSV 123: Why meal plans don’t work [and what does] with plant-based CSN Philip Bryden
NBSV 122: The unexpected relationship between climate action and fitness with PT Emily Kennedy
NBSV 121: Gut health, “anti-nutrients”, and nutrition BS-busting with RD Desiree Nielsen
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