My guest today is a pioneer in the plant-based sector with over 30 years of experience. In 1994, Rey founded the Alternative Baking Company, one of the first vegan cookie brands on the market, which generated $1 million in sales in 1995. In 1997, he founded Sun Flour Baking Co. to create new flavours, tastes, textures, and nutrition products with a longer shelf life and higher profit margins.
Sun Flour Baking produces raw and baked gluten-free cookies free of animal products. It also provides co packing, product development, consulting, testing, nutrition facts, graphic design, and wrapping in small batches. Clients include Continental Airlines, Sodexo Marriott Food Service, and Whole Foods. The company supports Farm Sanctuary, the American Society for Prevention of Cruelty to Animals (ASPCA), and In Defense of Animals (IDA).
Rey owned Garden to Grill, a vegan restaurant, for five years. With extensive knowledge across the entire product life cycle, he is an experienced formulator within the industry, has designed three facilities, and has sold millions of vegan cookies, keeping eggs and dairy out of the mouths of many. Besides owning five plant-based brands, he has also published two children’s books and is an expert at cannabis infusion for topical and edible products.
NBSV 100!! Ten listeners each have a 10-minute chat with Karina on veganism, fitness, and much more
NBSV 099: Jess Peacock on the critical intersections of religion and veganism
NBSV 098: “Cheat” meals and why I don’t use that term, there’s no “perfect diet”, & other BS-busting
NBSV 097: Setareh Bateni on defining “veganism”, running a vegan jewellery business + more
NBSV 096: Actor Justina Adorno (Mayans M.C.) on veganism in the film industry, animal rights + more
NBSV 095: Meredith Marin on mindfulness, how it can help us as vegans, and more
NBSV 094: "The Godfather of Vegan Bodybuilding" Robert Cheeke on his 100-pound gains journey, natural bodybuilding wins + more
NBSV 093: Author + 30-year vegan Peggy Brusseau on The 12 Vegan Food Groups, the 80/20 rule and more
You're invited! Join our 3-day free online extravaganza, A Decade of Deadlifts: 10 Year Anniversary and Book Launch!
NBSV 092: Bill Muir (a.k.a. SGT Vegan) on veganism in the military, and being vegan for 28 years
NBSV 091: The K.I. team on "weight loss first" fitness, vegan and BMI BS-busting, our training goals, & more
NBSV 90: Izzy Pope-Moore on working in a hospital as a vegan during a pandemic, fostering cats, strength training, and more
NBSV 089: Tobias Sjösten on setting goals (or not), making & tracking progress, and creating habits
NBSV 088: Plant-based meal planning expert Stephanie Dreyer debunks meal prep myths
NBSV 087: Raydel Hernandez on "veganizing" Cuban foods and sharing traditional recipes in vegan form
NBSV 086: Dr. Chana Davis on processed foods, and limitations of "whole foods only" veganism
NBSV 085: Val the Vegan Therapist on navigating the emotional and social challenges of veganism and coping with anxiety
NBSV 084: Devon Hoholuk on eating disorders and veganism--intersections, harmful messaging, recovery, and more
NBSV 083: Mountaineer Jason Addy on being vegan since 1992, and his self-propelled mountain treks
NBSV 082: Aesthetic-driven fitness in the vegan community (balancing health, body, & fitness goals)
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