This episode is a Takeover Episode, where a valued listener of The ABM Conversations Podcast takes over as the host.
Katheriin Liibert, Head of Marketing at Outfunnel, takes over as the host (from Yaag).
Merily Leis, the Head of Marketing at Klaus, one of the fastest-growing B2B SaaS companies in Europe, joins the show to share her insights on how any B2B SaaS company can do ABM without having a dedicated ABM function.
In this episode, she talks about:
--> How practicing ABM has helped Klaus land big brands like Wistia and Wordpress
--> How to get the entire sales and marketing function to practice ABM
--> How to decide on channels and the right sales enablement initiatives to win accounts
--> Why making your B2B marketing and sales 'over-the-top silly and fun' can be worth the risk
--> How to build strategic partnerships with the giants in your field
Merily's LinkedIn: https://www.linkedin.com/in/merily/
Jobs at Klaus in case you are interested 😇 --> https://www.klausapp.com/jobs/
Doing product marketing the right way : with Yoni Solomon
How to win mega deals? : with Christopher Engman
Randy Frisch: How to create a personalized content experience in B2B SaaS?
How to stop chasing customers and build a cult? : Chris Kneeland
How to leverage team-selling and improve customer retention: Kris Rudeegraap
How marketing evolves in a tech startup from $1 million ARR to $10 million ARR: Karthik Sridharan
Why is product marketing often misunderstood? : with Vukasin Vukosavljevic
David Spinks : How to build a community and mistakes to avoid
Is community building for everyone? : with Yaag and Manish
Implementing customer-led growth step-by-step: with Claire Suellentrop
Neil Patel: Content promotion and distribution in B2B SaaS
How to get better at social selling and sales enablement: Steve Watt
Sangram Vajre: The MOVE framework for Go-To-Market
What triggers people to buy: Katelyn Bourgoin
How to set up the customer success function : with Scott Marker and Megan Bowen
How to market cybersecurity products better : Rafi Ozick
Conversion Optimization: How to get it right - with Khalid Saleh
How market networks bridge the gap in today’s advertising : Sam Mallikarjunan
How to truly get better at video marketing : Guy Bauer
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