This episode is a Takeover Episode, where a valued listener of The ABM Conversations Podcast takes over as the host.
Katheriin Liibert, Head of Marketing at Outfunnel, takes over as the host (from Yaag).
Merily Leis, the Head of Marketing at Klaus, one of the fastest-growing B2B SaaS companies in Europe, joins the show to share her insights on how any B2B SaaS company can do ABM without having a dedicated ABM function.
In this episode, she talks about:
--> How practicing ABM has helped Klaus land big brands like Wistia and Wordpress
--> How to get the entire sales and marketing function to practice ABM
--> How to decide on channels and the right sales enablement initiatives to win accounts
--> Why making your B2B marketing and sales 'over-the-top silly and fun' can be worth the risk
--> How to build strategic partnerships with the giants in your field
Merily's LinkedIn: https://www.linkedin.com/in/merily/
Jobs at Klaus in case you are interested 😇 --> https://www.klausapp.com/jobs/
12 reasons why email marketing is still dope
Don't be so data driven
Does everything in B2B marketing need to be fast and scalable?
Marketing Money Wasters
Should you scrape data from social media?
Market-product fit and not product-market fit, says James Spurway
How many touches before a conversion happens?
Getting your first customer organically
Is LinkedIn an indispensible tool in your ABM strategy?
Is outbound still a good B2B strategy?
The apocalyptic marketing predictions
Personalization and privacy: How much is too much?
Content marketing for B2B organizations
Introduction to ABM Conversations Podcast
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The Tangent on Veritas Catholic Network
Life After Ministry
Devoted To Prayer
The Bible Recap
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