This episode is a Takeover Episode, where a valued listener of The ABM Conversations Podcast takes over as the host.
Katheriin Liibert, Head of Marketing at Outfunnel, takes over as the host (from Yaag).
Merily Leis, the Head of Marketing at Klaus, one of the fastest-growing B2B SaaS companies in Europe, joins the show to share her insights on how any B2B SaaS company can do ABM without having a dedicated ABM function.
In this episode, she talks about:
--> How practicing ABM has helped Klaus land big brands like Wistia and Wordpress
--> How to get the entire sales and marketing function to practice ABM
--> How to decide on channels and the right sales enablement initiatives to win accounts
--> Why making your B2B marketing and sales 'over-the-top silly and fun' can be worth the risk
--> How to build strategic partnerships with the giants in your field
Merily's LinkedIn: https://www.linkedin.com/in/merily/
Jobs at Klaus in case you are interested 😇 --> https://www.klausapp.com/jobs/
CEO Storytelling: Building a narrative - with Kevin Maney
April Dunford: Debunking all the myths and misunderstandings around positioning
Leveraging referrals and partnerships for customer acquisition : Raul Galera
How to reduce friction in B2B content experience: Brett McGrath
Nir Eyal: Consumer psychology, product engagement, and being indistractable
Hiten Shah: How user research helps improve product-customer relevance
Andrei Zinkevich: Misconceptions around ABM and mistakes to avoid
Eddie Yoon: Identifying super consumers and being thoughtfully aggressive
Building your marketing org with a customer privacy DNA: Anco Scholte her Horst
Leveraging LinkedIn for demand generation: Nemanja Zivkovic
Dennis Yu: Breaking the myths around personal branding
How can introverts channel their energies into marketing effectively: Matt Johnson
The role of AI and ML in enterprise ABM: Pierre Custeau
Rory Sutherland: Marketing based on behavioral economics
Revenue attribution in B2B marketing: Steffen Hedebrandt
How to get better at brand storytelling: with Mark Evans
Bob Moesta: Understanding how customers buy, using Jobs To Be Done Framework
Seth Godin: How to be sensible in the modern marketing world
Tim Soulo: Getting real with content marketing, and going beyond best practices
Achieving product-market fit with a lean organization: Aditya Kothadiya
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