This episode is a Takeover Episode, where a valued listener of The ABM Conversations Podcast takes over as the host.
Katheriin Liibert, Head of Marketing at Outfunnel, takes over as the host (from Yaag).
Merily Leis, the Head of Marketing at Klaus, one of the fastest-growing B2B SaaS companies in Europe, joins the show to share her insights on how any B2B SaaS company can do ABM without having a dedicated ABM function.
In this episode, she talks about:
--> How practicing ABM has helped Klaus land big brands like Wistia and Wordpress
--> How to get the entire sales and marketing function to practice ABM
--> How to decide on channels and the right sales enablement initiatives to win accounts
--> Why making your B2B marketing and sales 'over-the-top silly and fun' can be worth the risk
--> How to build strategic partnerships with the giants in your field
Merily's LinkedIn: https://www.linkedin.com/in/merily/
Jobs at Klaus in case you are interested 😇 --> https://www.klausapp.com/jobs/
David Cancel: How to build a product company with a difference
Using NLP and sentiment analysis for improving product relevance to customers
Andreas Jonsson: Leveraging LinkedIn analytics to improve engagement
Peep Laja: Getting real on positioning and value proposition
How to get better at copywriting: with Cole Schafer
Fernando Angulo: State of content marketing in 2021
Jeremy Epstein: Using OKRs to drive better marketing outcomes
Jason Barnard: Masterclass on Google Knowledge Panels
Guy Kawasaki: What being a product evangelist means
Real case study: Building your marketing strategy, with Allison Macleod
David (Ledge) Ledgerwood: Why transitioning from founder-led growth to sales-led often fails?
What makes a company acquisition worthy: with Akeel Jabber
Leveraging collaborative commerce to grow your business : Cristi Movila
Casey Graham: How culture contributes to building a strong marketing organization
Improving conversion using CRO and evolutionary psychology: Tim Ash
Unlimited graphic design and bootstrapping the business model : Johnathan Grzybowski
Jon Miller: On ABM, levels of account orchestration and more...
Christopher Lochhead: Right and wrong reasons for running a B2B marketing podcast
Analyzing and building your RevOps: with Justin Gray
Product-led vs sales-led vs founder-led vs marketing-led growth
Create your
podcast in
minutes
It is Free
Life After Ministry
Devoted To Prayer
Cast The Word
The Bible Recap
BardsFM