This episode is a Takeover Episode, where a valued listener of The ABM Conversations Podcast takes over as the host.
Katheriin Liibert, Head of Marketing at Outfunnel, takes over as the host (from Yaag).
Merily Leis, the Head of Marketing at Klaus, one of the fastest-growing B2B SaaS companies in Europe, joins the show to share her insights on how any B2B SaaS company can do ABM without having a dedicated ABM function.
In this episode, she talks about:
--> How practicing ABM has helped Klaus land big brands like Wistia and Wordpress
--> How to get the entire sales and marketing function to practice ABM
--> How to decide on channels and the right sales enablement initiatives to win accounts
--> Why making your B2B marketing and sales 'over-the-top silly and fun' can be worth the risk
--> How to build strategic partnerships with the giants in your field
Merily's LinkedIn: https://www.linkedin.com/in/merily/
Jobs at Klaus in case you are interested 😇 --> https://www.klausapp.com/jobs/
The beauty of social selling in your ABM strategy
Chris Walker: The ROI game
Nicholas Scalice: Tinkering with the growth marketing toolbox
It’s nonsense to ask people to subscribe to blogs
Jimmy Daly: Maximizing the remote possibilities of content marketing
Timeless marketing and sales strategies that can't be missed
Louis Grenier: Fighting bad marketing, one podcast episode at a time
Sangram Vajre: The one thing marketers need to stop now is.. nurturing leads
What to do when you don’t have an ad budget?
I have a CRM. Do I still need other tools for ABM?
Jeff Davis: Aligning marketing and sales to drive revenue
Yu-kai Chou: Actionable Gamification for B2B marketers
Should you gate your content?
Videos for growth: Papa Bear Matt Barnett (CEO, Bonjoro)
Ramping your e-hiring
The role of gamification in marketing: Sumit Kumar Singh
Promoting your books, passion projects and online courses
One thing every advertising professional must do daily: Brooke Sellas
What is product-led growth?
Where does podcasting fit into your marketing?
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The Tangent on Veritas Catholic Network
Life After Ministry
Devoted To Prayer
The Bible Recap
BardsFM