This episode is a Takeover Episode, where a valued listener of The ABM Conversations Podcast takes over as the host.
Katheriin Liibert, Head of Marketing at Outfunnel, takes over as the host (from Yaag).
Merily Leis, the Head of Marketing at Klaus, one of the fastest-growing B2B SaaS companies in Europe, joins the show to share her insights on how any B2B SaaS company can do ABM without having a dedicated ABM function.
In this episode, she talks about:
--> How practicing ABM has helped Klaus land big brands like Wistia and Wordpress
--> How to get the entire sales and marketing function to practice ABM
--> How to decide on channels and the right sales enablement initiatives to win accounts
--> Why making your B2B marketing and sales 'over-the-top silly and fun' can be worth the risk
--> How to build strategic partnerships with the giants in your field
Merily's LinkedIn: https://www.linkedin.com/in/merily/
Jobs at Klaus in case you are interested 😇 --> https://www.klausapp.com/jobs/
Using data to improve customer lifetime value: Juliana Jackson
Mistakes impeding sales revenue growth: Doug Brown
Max Altschuler: Building an online sales community and scaling it
Getting your sales message to resonate with customers: with Steve Rankel
Go-to-market and getting the first 100 customers: with Jeroen Corthout
Using Quora efficiently for B2B marketing: Casey Hill
Stephanie Cox: Product-led sales and marketing
Leveraging the power of field marketing, with Nick Bennett
Justin Welsh: Discussing the SMB SaaS playbook
Don't be fooled by randomness in marketing
Rand Fishkin : Challenging the marketing status quo
Darryl Praill: Building your marketing career path
Discussing the revenue marketing journey with Andrus Purde, CEO at OutFunnel
Scott Vaughan: How to market to an enterprise audience
With Belal Batrawy: Death to all sales related fluff
Anand Thaker: 1-1-1 ABM framework for account based transformations
How to create a marketing moat?
Writing a different kind of script in B2B marketing
Stop the webinar overwhelm, now!
With Scott Brinker: Exploring the current martech scene
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