If I went to your website right now, would I understand what your work does for me?
Is the result that I am looking for–that I would pay you money for–representing in your message?
Or are you falling into the overlooked expert trap of leading with your solution?
Experts are obsessed with their solutions. It’s natural! You love what you do and how you do it. And you see the results that it creates for other people. It’s easy for you to get excited about your work and want to talk about the work all the time. And we assume other people are just as excited about our expertise as we are.
But here’s the Rebel Truth: Your clients don’t care how you do what you do. They want the results your work creates.
Today we’re talking about how to go from solution-focused to focusing on the result your audience actually wants.
In This Episode:
Learn more about Michelle Mazur:
Resources:
Tapping Into The Customer Awareness Spectrum To Market With Intention
Voice of Customer: The Most Overlooked Piece of the Marketing Message
Becoming a Master Messaging Mixologist: Blending the Right Ingredients for Effective Marketing
Navigating The Sh!t Show: Business and Personal Highlights of 2023
Marketing Reality Check: The “Underpants Gnome Strategy”
The Challenges of Overmarketing: How To Do Less But Better
The Art of Tweaking and Evolving Your Marketing & Messaging Strategy
The Dangers of Under Marketing: A roundtable chat with Bev Feldman and Laura Gatsos Young
Put This on Your Radar for 2024
Using the P.E.E. Process for Marketing Experiments: What’s Working and What’s Not?
How to Successfully Market Your Business without Social Media with Meg Casebolt
Five Steps To Determine What Effective Marketing Looks Like For You
3 Foundational Pieces of Your Marketing Message
Three Powerful Ways That Messaging Enhances Your Marketing
The Myth of Consistency in Marketing: Breakdown of Two Types of Consistency
The Who, What, and Why Behind The Expert Up Club
Four Ways Experts Are Making Marketing Suck Less
One Weird Trick to Improve Your Own Marketing
Debunking Marketing Misconceptions To Make Marketing Suck Less
The Myth of Audience Growth: What the Web Celebs Aren’t Telling You
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