Today's guest is no stranger to the show. We've had the privelege of knowing Blake Riber of Seelbach's for many years. However, before he had Seelbach's he was a past guest on episode 007 when he was running one of the premier bourbon blogs on the internet called bourbonr. I wanted to invite Blake on the show to talk about the past few years because building an e-commerce business on bourbon, is no easy task. We talk about legal licensing, his first Purchase orders, and being scrappy by growing into his warehouses. Now he helps kickstart brands' success by giving them an online presence. He finds new customers through content marketing and builds loyalty through customer service. It's a story about passion, knowledge, and a little bit of luck.
Show Notes:
Whiskey Quickie: Town Branch Straight Rye Whiskey Review
Behind The Pursuit: Will People Get Tired of Kentucky Bourbon?
464 - Have We Eclipsed the Bourbon Peak? on Bourbon Community Roundtable #94
Whiskey Quickie: High Bank Distillery Whiskey War Double Double Review
TWiB: Ozempic Investigates Its Effect on Drinking, Woodford Reserve Toasted Bourbon, Beam 20 Year Bardstown Collection
463 - Expanding Whiskey Riot Festivals to a City Near You with Bobby Finan
Whiskey Quickie: Bernheim Barrel Proof Wheat Whiskey Batch A224 Review
TWiB: Four Roses Has Two New Bourbon Mash Bills, Ol’ New Riff, Bardstown Bourbon Company Amrut Collaboration
462 - The Unheralded Life of a Dad with Jim Gaffigan of Fathertime Bourbon
Whiskey Quickie: Whiskey JYPSI Explorer Bourbon Review
TWiB: Wild Turkey VIsitor Center is Open, Maker's Mark x TravisMathew New Golf Shoes, Prairie, American Solera, and Pursuit New Beer
461 - A Famous Name In Bourbon Takes on Rum with Turner Wathen of Rolling Fork
Whiskey Quickie: JT Meleck Distillers Louisiana Rice Whiskey Review
TWiB: Beam Suntory is Now Suntory Global Spirits, Blue Note Bourbon and Major League Pickleball, Whiskeyland Season 1 Premiers on May 14th
460 - What's the Value in Reviving Vintage Labels? with Bourbon Community Roundtable #93
Whiskey Quickie: Frey Ranch Single Grain Series 100% Wheat Whiskey Review
TWiB: Master Distiller Alex Castle Leaves Old Dominick, Bourbon Market Size to Reach $12 Billion by 2030, Raconteur Rye
459 - Are You A Whiskey Company or a Marketing Company?
Whiskey Quickie: High N' Wicked Kentucky Straight Rye Whiskey Review
TWiB: A New Knife Collaboration, 2024 SIP Scholarship Program, Keeneland and Maker’s Launch Greats of the Gate
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