Guest: John McMahon, author of The Qualified Sales Leader: Proven Lessons from a Five Time CRO
A hell of a lot of people work in sales. But until recently, says five-time CRO and The Qualified Sales Leader author John McMahon, it was rare for colleges and universities to offer a sales degree. Salespeople had to learn on the job from experienced coaches, and adapt. And their bosses, John explains, had to themselves as agents of transformation. “If somebody’s really smart, they’re going to pick up the knowledge,” he says. “If they have what I call a PHD — persistence, heart, and desire — they’re going to learn the skills ... You’re going to have to do thousands and thousands of repetitions before you’re going to get good.”
In this episode, John and Joubin discuss lazy LinkedIn cold calls, Tom Brady’s retirement, being “married to your job,” Carl Eschenbach, crying, sales as a calling, corporate culture vs. coaching culture, adaptable workers, opportunity vs. title, Bob Muglia, transactional leaders, sad rich people, cookie-cutter advice, handshake evaluations, and David Cancel.
In this episode, we cover:
Links:
CRO Gong, Ryan Longfield: Finding Comfort in the Uncomfortable: Redefining Failure
CEO Cassidy Ventures, Brendon Cassidy: LinkedIn, Echosign + Talkdesk: Building Successful Startup Sales Teams
CRO Box, Mark Wayland: Forging Positive Sales Cultures
VP Sales Impossible Foods, Dana Worth: From Gourmet to Fast-Food: How He Built Impossible Foods’ Go-To-Market
CRO Cloudflare, Chris Merritt: Creating an Authentic Content-driven Strategy
SVP Salesforce, Mike Wolff: Tips for Becoming a More Effective Sales Leader
CSO Relativity, Peter Kim: The Values of a People-Centric Leader
CRO PagerDuty, Dave Justice: The Principles of Successful Crisis Leadership
CRO Amplitude, Matt Heinz: Exploring The Mindset of a Successful Sales Leader
SVP Global Strategic Services at UiPath, Jay Snyder: Driving Customer Engagement Through Value-Based Selling
CRO Clari, Kevin Knieriem: Exploring the Benefits of Data-Driven Sales
CRO ServiceTitan, Ross Biestman: ‘Team Before Self’: Motivating High-Performing Salespeople
CRO Snowflake, Chris Degnan: Building Snowflake’s Successful Sales Organization from the Ground Up
CRO Flexport, Will Urban: Streamlining Global Trade With Revolutionary Technology
Founder and CEO of Applied Intuition, Qasar Younis: Creating Customer-Oriented Company Cultures
Board Director at Fastly, Kelly Wright: How She Went from Selling Door to Door to Board Director
CRO Auth0, Dave Wilner: Discussing Growth and Leadership
CRO Atlassian, Cameron Deatsch: Exploring Atlassian’s Unorthodox Strategy
CRO Twilio, Marc Boroditsky: A Behind the Scenes Look at Twilio’s Go to Market Strategy
SVP and Head of Sales at AppsFlyer, Mar Brandt: Leadership Insights
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