Headstorm: https://headstorm.com/
AGPILOT: https://headstorm.com/agpilot/
Hemprino: https://www.hemprino.co.nz/
Prime Future Newsletter: https://primefuture.substack.com/
We’ve all heard the stats about how little of what consumers pay makes it back to the farmer or rancher. Some producers, like New Zealand sheep farmer Paul Ensor, are seizing the opportunity to capture more of that value.
"A lot of farmers don't know where their produce goes once it leaves the farm gate, but we're very well connected and we know what standards they require for us to grow the wool under. And so it's all about adding value and the best way to do that is be better connected to our end customer, farm to fashion."
Paul is capitalizing on this farm to fashion opportunity in a number of ways, including his own natural fiber brand called Hemprino, which is a blend of 80% fine merino wool and 20% hemp.
"There's a lot of wool blended with synthetic fibers to give it various attributes, whether to make the yarn stronger or more durable or give it some stretch. So we thought, well, why can't we do that with another natural fiber?"
Hemprino has been successful and Paul says he’s having a lot of fun, but running a consumer focused business on top of a farming operation, is not an easy challenge to take on.
"The supply chain is very challenging. So like when the wool leaves the farm, it's almost at times up to 18 months before we can have a garment to sell. So just all that managing that time from leaving the farm gate to hitting the store, if you like, has been quite challenging."
Paul Ensor of Hemprino talks to guest host Janette Barnard on today’s Future of Agriculture podcast.
FoA 362: Value Chain Data with Dr. Tye Perrett of Feedlot Health by TELUS Agriculture and Consumer Goods
FoA 361: Meet Norm, FBN's AI-Powered Ag Advisor with Kit Barron and Charles Baron
FoA 360: Connecting Communities Through Chocolate with Patrick and Mara Tcheunou of Bibamba
FoA 359: The Economics of Indoor Ag with Jeff McKinnon of TruLeaf Sustainable Agriculture
FoA 358: Buy Then Build a Local Ag Company with Elliott and Rebecca Miller of Edgar's Feed and Seed
FoA 357: Buying an Established Ag Retail Business with Trent Kubik of Elevate Agronomics
FoA 356: Seven Business Ideas for Ag Entrepreneurs
FoA 355: Tule Technologies Acquired by CropX with Tom Shapland and John Gates
FoA 354: The Gap Between Information and Implementation with Robert Saik of AGvisorPRO
FoA 353: Connecting Tech Entrepreneurs to the Produce Industry with Vonnie Estes
FoA 352: Autonomous Electric Crop Dusters with Michael Norcia of Pyka
FoA 351: Agritourism and Adding Value on the Farm with Allan Robinette
FoA 350: How to Get the Word Out in Ag with Sarah Mock and Travis Martin
FoA 349: Robotic Harvesting and Beyond with Kyle Cobb of advanced.farm
FoA 348: Investing in the Future of Fertilizer with Sarah Nolet of Tenacious Ventures [Agtech - So What? Crossover]
FoA 347: Upcycled Fruit with Ben Moore of The Ugly Company
FoA 346: Comparing 13 Different Carbon Programs with Dr. Alejandro Plastina
FoA 345: Alphabet's Moonshot to Scale Sustainable Agriculture via Machine Learning with Dr. Elliott Grant of Mineral
FoA 344: Farmland Data with Dr. Aaron Shew of Acres by AcreTrader
FoA 343: Artficial Intelligence, Knowledge Graphs, and a Cloud for Agriculture with Krishna Kumar of CropIn
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