We go behind the scenes at an incredible company as Joanna Lane shares invaluable lessons from marketing Tony’s Chocolonely, a brand committed to driving positive social change through its messaging. Takeaways: - Understand how marketing efforts align with a meaningful purpose to drive impact. - Learn practical strategies for implementing purpose-driven marketing initiatives within your own organisation. - Gain inspiration from real-world examples of a brand effecting change through purposeful marketing campaigns. Jo also explains how they balance making money whilst remaining ethical in their marketing strategies.
BAU (Business As Usual) is dead - Mike Blake-Crawford, Strategy Director at Social Chain
Understanding Attribution - Kris Tait, MD of Croud
Pitch like a pro - Jon Torrens
Event marketing - 10% Glamour, 90% Process - Emma Honeybone
Mastering a content strategy and the 10 best tools to help you do it - Andy Lambert
The Power of Live Experiences - Kristina Heney, Former CMO of Cirque du Soleil
Visual storytelling - Jodanna Bird, Gymshark
Wordnerds, AI Washing: Paying for AI but Buying Advanced Analytics - Jo Ramsay
So you wanna be your own boss, eh? - Penni Pickering
Unlocking AI’s potential: How to see past the buzzwords and boost your bottom line - Jess Evans
LinkedIn Lead Gen is like throwing **** at a wall - Chris Williams
Product Marketing: What does it mean to a 400 person software company? - Ben Rees
Building a WhatsApp community for business - China Drewitt
Growing a SaaS company from 0 to 30,000 customers - Andy Lambert, ContentCal
From Dragons Den to Exit - Jonny Plein
The battle for marketing's soul - Russell Parsons, Editor of Marketing Week
The myth of the full stack marketer - Zoe Cuthbertson
Personal branding: lessons learned from building the personal brands of marketing's biggest names - Ash Jones
Why the era of the madmen (and women) has returned - Dan Kelsall
How to be a better writer - Lucy Mowatt
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