We go behind the scenes at an incredible company as Joanna Lane shares invaluable lessons from marketing Tony’s Chocolonely, a brand committed to driving positive social change through its messaging. Takeaways: - Understand how marketing efforts align with a meaningful purpose to drive impact. - Learn practical strategies for implementing purpose-driven marketing initiatives within your own organisation. - Gain inspiration from real-world examples of a brand effecting change through purposeful marketing campaigns. Jo also explains how they balance making money whilst remaining ethical in their marketing strategies.
How to create a great company culture - Robin Skidmore, Journey Further
How to smash Linkedin - Pragya Mishra, Head of Marketing, SHIELD and Lea Turner, Linkedin Coach
How to manage uncertainty - Sam Conniff, Author, Be More Pirate; Presenter/Facilitator, The Uncertainty Experts
Part 1: How to turn followers into a community - Sophie Miller, Founder, Pretty Little Marketer
The where’s, what’s and how’s of data: Using data to tell stories for internal buy in and external storytelling - Thierry Ngutegure, Head of Insight, Journey Further
Part one: In a world of change, what won’t? 7 unchanging principles of effective communication - Tom Roach, Jellyfish
Part 2: Questions with Mark Ritson About/After the Mini MBA - Mark Ritson
Part 1: Questions with Mark Ritson About/After the Mini MBA - Mark Ritson
How to find the right message - Diane Wiredu, Founder of Lion Words
How to resonate more deeply with your audience – Jay Acunzo, Host, Unthinkable Podcast
The things I wish I knew about marketing 8 years ago - Joe Glover, The Marketing Meetup
How happiness breeds success, not the other way round - Sarah Warby, CCO of Nandos
Knowing What You Don’t Know When Building Campaigns: George Gangar - Head of Digital Strategy, Impression
Creativity: 9 ways to have good ideas - Eddie Shleyner, Founder, VeryGoodCopy
Developing confidence: Levelling the field for marketers - Kirsty Hulse, ROAR! Training
Social-First Storytelling, Identifying the Real Hero - Mike Blake-Crawford, Consultant
BetterBriefs – Marketing briefs: Marketeers and agencies are speaking different languages - Pieter-Paul von Weiler and Matt Davies, BetterBriefs; Vaughan Flood, Flood + Partners
The Burden of Bias: the neuroscience that helps consumers convert - Kenda MacDonald
The Social Media and Digital Trends You Need to Know in 2022 - Andy Lambert, ContentCal
How to be a good mentor, mentee or both!
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