We go behind the scenes at an incredible company as Joanna Lane shares invaluable lessons from marketing Tony’s Chocolonely, a brand committed to driving positive social change through its messaging. Takeaways: - Understand how marketing efforts align with a meaningful purpose to drive impact. - Learn practical strategies for implementing purpose-driven marketing initiatives within your own organisation. - Gain inspiration from real-world examples of a brand effecting change through purposeful marketing campaigns. Jo also explains how they balance making money whilst remaining ethical in their marketing strategies.
How to win loyalty through two way customer relationships. Put the data down! - Marisa Thomas, Head of Marketing at EVERPRESS
Don't be Brave. Be Right. Giles Edwards & Ryan Wallman - Delusions of Brandeur
Lessons learned from creating a industry leading podcast - Eve Young & Theo Watt, Social Chain
What does it take to build a successful career in marketing? Martin George - Waitrose
How to build amazing email campaigns (and other business thoughts) - David Hieatt, Co-Founder of Hiut Denim and The Do Lectures
How to hack the social media algorithms using psychology - Katy Leeson, MD of Social Chain
How to fix the marketing and sales funnel - Bryony Thomas, Watertight Marketing
How to get press coverage and build links - Carrie Rose, Rise at Seven
How mental health affected the growth of my business - James Routledge, Sanctus
How to build a community people care about from scratch - Joe Glover, The Marketing Meetup
What’s the ******* point? – Sherilyn Shackell, The Marketing Academy
How I grew my newsletter to 38,000 people in a year (and how you can do it too) - Harry Dry, Founder of Marketing Examples
How to build an amazing personal brand - Ash Jones & Claudia Cardinali, Great Influence
How to be a great leader: Penny Ferguson and Catherine Newman, The Living Leader and Manchester United
How to gain a competitive edge in time of fear and uncertainty - Rand Fishkin
20 new advancements to implement into your social media strategy - Kirstie Smith, Social Circle
How to optimise landing pages - Hannah Thorpe, Found
How to stand the **** out - Louis Grenier, Everyone Hates Marketers
Positioning jujitsu – How to win against powerful competitors with April Dunford, Author of Obviously Awesome
We grow communities on social, and in the words of Montell Jordan - 'This is how we do it' - Lee Wilcox and Adam Barrie, Electric House and On The Tools
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