We go behind the scenes at an incredible company as Joanna Lane shares invaluable lessons from marketing Tony’s Chocolonely, a brand committed to driving positive social change through its messaging. Takeaways: - Understand how marketing efforts align with a meaningful purpose to drive impact. - Learn practical strategies for implementing purpose-driven marketing initiatives within your own organisation. - Gain inspiration from real-world examples of a brand effecting change through purposeful marketing campaigns. Jo also explains how they balance making money whilst remaining ethical in their marketing strategies.
10 habits for a healthier brain, and how to remember them - Jordan Harry, CEO of StudyFast & Honcho at School of Marketing
How social media has changed, and how to adapt - Hannah Anderson, Social Chain
How to use analytics to discover hidden SEO opportunities to boost your site’s traffic - Mary Owusu
What could you learn as a marketer during COVID, working for a hospital? - Sarah Roberts, Head of Digital Communications, CUH NHS Trust
How to not fall into a performance marketing rut - Kris Tait, MD of Croud
How to prove the value of marketing - Daniel Gilbert, Founder & CEO of Brainlabs
Getting the right message to the right customer & exploring the opportunity of the disabled market
How they teach you to be creative at Google - Max Hopkinson, Bind
How to create beloved brands - Graham Robertson, Author of Beloved Brands
Q&A with Russell Parsons, Editor-in-Chief of Marketing Week
Marketing jobs in the COVID environment - Dominic Phipps & Rob Markwell
Negotiation and Persuasion for Marketers - John Moss & Chris Smith
Getting the most from Linkedin, John Espirian
Events during COVID and beyond - Emma Honeybone, Head of Relationship Marketing, Engine Group
Marketing during the coronavirus + AMA with Mark Ritson
Why finance isn't the enemy, and strategies for approaching Covid - Deepa Shah, Founder of Lab-Eight
How are brands reacting to covid-19 with their influencer campaigns? – Lisa Targett, TRIBE
Branding in the Covid-19 environment and beyond - Q&A with Margaret Molloy, Global CMO of Siegel+Gale
A comprehensive Marketing Q&A with the CMO of Privy, Dave Gerhardt
Where has it all gone wrong? - Rory Sutherland
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