We go behind the scenes at an incredible company as Joanna Lane shares invaluable lessons from marketing Tony’s Chocolonely, a brand committed to driving positive social change through its messaging. Takeaways: - Understand how marketing efforts align with a meaningful purpose to drive impact. - Learn practical strategies for implementing purpose-driven marketing initiatives within your own organisation. - Gain inspiration from real-world examples of a brand effecting change through purposeful marketing campaigns. Jo also explains how they balance making money whilst remaining ethical in their marketing strategies.
How to charge for creativity, not just your time - Giles Edwards, ...Gasp!
Finding *home* after 9 months with 'The Big C' - Richard Tyler, BTFI & The Willow Tree Foundation
How to stand out on social media in ‘boring’ industries – Richard Cook, Monzo
How to deliver great presentations, speeches and pitches 🙂 – Max Hoppy, Bind
Marketing Director for Brand and Reputation at Google, Nishma Robb - Marketing during change: What have we learned and what do we want to keep?
Seven tips for how to approach neurodiversity as marketers - Ellie Middleton, Personal Brand Manager at Great Influence
How to talk about sustainability without greenwashing – Louisa Holbrook, Head of Sustainability at Brompton Bicycle
How to tell amazing stories about the not obvious - Beau Miles Q&A
The case for accessibility and how to make your website more accessible – James Norris and Tzveta Dinova
What you need to know about GA4, and how to implement it – Mary Owusu, SEOSprints
A meandering conversation on Brand Purpose - CMO of KFC - Jack Hinchliffe
Gearing up for Google Analytics 4 - Aaron Dicks and George Gangar, Impression
Storytelling “School” - Jeremy Connell-Waite, IBM
A toolkit for creativity - Jodie Newman, The Business Allotment
Freelancing: should you take the leap? - Fiona Bradley, FB Comms
Personal Branding Scaled: The Compound Effect of a LinkedIn Famous Company - Phillip Ossai, OSSAI
How to Build a Community on Tik Tok - Rebecca Baty
How to Create a Successful Daily Routine (Not just like what the influencers make up) - Alice Lyons, Dark Coffee
Quantitative Market Research: How to find out what people aren’t saying - Vaughan Flood, Founding Director at Flood and Partners
How to get the wider company on board with marketing - Bryony Thomas and Rachael Wheatley, Watertight Marketing
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