In this episode, I'm joined by a semi-regular guest of the show - Mark Masters, fromYou Are The Media - to recap last weeks episode in which I spoke to leading marketing blogger, Mark Schaefer, about his new book, 'Belonging to the Brand'.
[ Check out episode 252: The power of community with best-selling author, Mark Schaefer ]
Mark (Masters) happens to feature in Mark Schaefer's book with his "supportive marketing learning community" You Are The Media (YATM), based on the south coast of England (but operating virtually, globally).
Under the YATM banner, Mark produces a long-running email newsletter, and runs social events, conferences and training days; he recently extended the community on to the Circle platform, giving it an interactive online hub of its own.
Mark also operates a consulting business - called We Are The Media - in tandem with YATM.
This is a fun and informative chat. While Mark and I refer often to Mark Schaefer's book (and the interview I did with him), we also take the topic of 'community' and run wild with it!
I hope you enjoy the convo!
085 TLT - Building out your 'Clusters of Influence'
084 Becoming your own PR machine with Jocelyn Hunter, founder of Bench PR
083 TLT - How to ramp up your presence on LinkedIn
082 From blog to book with Mark Masters, founder of The ID Group
081 Do you need to create a website for your personal brand?
080 Positioning yourself as a thought leader in your industry or profession
079 Building an army of advocates for your personal brand with Adam Franklin
078 Podcasting for thought leadership with Donna Papacosta
077 How to grow your personal influence through podcasting with Ronsley Vaz, Bond Appetit
076 Anatomy of a podcast startup with Jo Saunders, co-host of Social Truth
075 How Jon Manning is carving out an international niche as a services pricing expert
074 Becoming the Google of your niche with Ryan Rhoten
073 Telling meaningful stories with Christoph Trappe, The Authentic Storytelling Project
072 Building influence through social connection with Dionne Lew, The Social Executive
071 Building habits and saving time with your social media efforts
070 Blogging smarter with Will Blunt, Blogger Sidekick
069 Why your network sucks with speaker and author, David J.P. Fisher
068 Boost your personal brand using these inbound marketing strategies with Mike Morgan.
067 Dissecting what it takes to become a global thought leader with Darren Woolley, TrinityP3
066 How Caroline Childerley is building her personal brand as 'The Gin Queen'
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