In this episode, I'm joined by a semi-regular guest of the show - Mark Masters, fromYou Are The Media - to recap last weeks episode in which I spoke to leading marketing blogger, Mark Schaefer, about his new book, 'Belonging to the Brand'.
[ Check out episode 252: The power of community with best-selling author, Mark Schaefer ]
Mark (Masters) happens to feature in Mark Schaefer's book with his "supportive marketing learning community" You Are The Media (YATM), based on the south coast of England (but operating virtually, globally).
Under the YATM banner, Mark produces a long-running email newsletter, and runs social events, conferences and training days; he recently extended the community on to the Circle platform, giving it an interactive online hub of its own.
Mark also operates a consulting business - called We Are The Media - in tandem with YATM.
This is a fun and informative chat. While Mark and I refer often to Mark Schaefer's book (and the interview I did with him), we also take the topic of 'community' and run wild with it!
I hope you enjoy the convo!
065 The power of owned and earned media in building your personal brand
064 Transforming your career (and personal brand) with Michelle Gallaher, The Social Science
063 From functioning to flourishing with Michelle McQuaid
062 Kickstarting your blog with Problogger Darren Rowse
061 Igniting your content online with Mark Schaefer
060 The social media 'triple threat' for aspiring thought leaders with Trevor Young
059 How to 'find your thing' and get famous for it with Lucy Whittington
058 Developing a unique personal brand narrative with leadership expert, Lisa Petrilli
057 The art of business ghostwriting with Derek Lewis
056 The power of community with sex educator Kate McCombs, MPH
055 Growing your professional influence using LinkedIn with David M. Hobson
054 Why generosity is the 'new black' in personal branding
053 Victoria Rose on why you're never too old for personal branding
052 Creating 'sticky content' with writer, trainer and mentor, Kath Walters
051 Showcasing your professional expertise for the media with Bec Derrington, SourceBottle.com
050 How Joe Pulizzi built a dominant global thought leadership positioning using content marketing
049 How best-selling author Mandy Johnson uses social media to grow her professional influence on a global scale
048 The thought leader journey with Servant of Chaos, Gavin Heaton
047 Maintaining a consistent authentic personal brand with Candice DeVille
046 Gaining clarity and purpose with Oscar Trimboli
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