In this episode, I'm joined by a semi-regular guest of the show - Mark Masters, fromYou Are The Media - to recap last weeks episode in which I spoke to leading marketing blogger, Mark Schaefer, about his new book, 'Belonging to the Brand'.
[ Check out episode 252: The power of community with best-selling author, Mark Schaefer ]
Mark (Masters) happens to feature in Mark Schaefer's book with his "supportive marketing learning community" You Are The Media (YATM), based on the south coast of England (but operating virtually, globally).
Under the YATM banner, Mark produces a long-running email newsletter, and runs social events, conferences and training days; he recently extended the community on to the Circle platform, giving it an interactive online hub of its own.
Mark also operates a consulting business - called We Are The Media - in tandem with YATM.
This is a fun and informative chat. While Mark and I refer often to Mark Schaefer's book (and the interview I did with him), we also take the topic of 'community' and run wild with it!
I hope you enjoy the convo!
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044 How to use Twitter to grow your professional profile and influence
043 Using Facebook to build your personal brand with Loren Bartley
042 Content marketing for business professionals and aspiring thought leaders
041 How to build a strong personal brand in a conservative professional industry with Charles Badenach
040 Becoming an influential 'go-to resource' in your chosen field with Ed Charles
039 That's a wrap! Reputation Revolution 2014 in review
037 Goodbye Thought Leader with Sarah Mitchell, Global Copywriting
036 Useful tech tools and apps for thought leaders with Megan Iemma
035 Waking up the tiger within you with Richard Sauerman aka The Brand Guy
034 Building a global personal brand through blogging with Jeff Bullas
033 The power of writing with an ‘undiluted voice’ with Ann Handley
032 A World Gone Social with Ted Coiné and Mark Babbitt
031 Content creation, social networking and personal branding with author/speaker Valerie Khoo
030 How Sean Callanan built a reputation as a 'go-to guy' for all things sport and technology
029 Navigating the complex digital world of publishing with Suzanne Kiraly
028 What thought leaders can learn from Seth Godin: Do you want to be Bob Dylan or The Monkees?
027 Positioning your professional self in the marketplace with Joanne Jacobs
026 The Thought Leader Journey with Jason Berek-Lewis, Health Startups
025 Valuable lessons from 10 established thought leaders
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