There’s a forest fire blazing through our industry right now. While destructive, forest fires bring new growth and a healthy environment. In this episode, Josh Weichhand, Vice President of Global Brand Marketing at Rumpl, talks about this inflection point and the changes happening in the outdoor industry.
Takeaways
Inflection points in the outdoor industry are disruptive but can lead to positive change and growth.
The industry has faced challenges due to the pandemic, inventory saturation, and the entry of fashion brands.
Brand differentiation and values are becoming increasingly important in a crowded market.
Challenger brands may face challenges but also have opportunities to make their mark in the industry. The outdoor industry faces challenges in operating and accessing supply chains, especially during uncertain times.
Consolidation and shakeups are happening among big players in the industry, leading to potential changes in the landscape.
Brands need to make strategic decisions and consider their growth plans, taking into account market conditions and consumer demand.
Focus and discipline are crucial for brand development, allowing brands to cater to their core consumers and create meaningful products.
How to Scale a Brand
How Brands Are Wasting Money on Social Media
How Brands Can Support Retail in 2023
The Next Frontier in Product Sustainability
SHOT Show 2023 Recap
Building a High-Performing Team
Leading a Creative Team
When to Build an Internal Production Studio
2022 Thank You
Why Conservation Depends on Storytelling
Website Development for 2023
How to Build Loyal and True Fans
Mental Health and CTE in the Workplace | David Meredith | Full Speed Ahead
Break All The Rules | Kris Hampton | Power Company Climbing
Marketing a Commodity | Dax Myers | MountainFLOW eco-wax
Fire Your Marketing Guy | Stix Nilsen | Liquid Death
What IS a Content Strategy? | Chris King | Outdoor Research
The Outerverse | Ariel Macrae | Outside Inc.
The Changing Production Landscape | Graeme Meiklejohn | Director of Photography
Ambassador, Athlete or Influencer? | Maddie Duffy | Mystery Ranch (Throwback)
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth