There’s a forest fire blazing through our industry right now. While destructive, forest fires bring new growth and a healthy environment. In this episode, Josh Weichhand, Vice President of Global Brand Marketing at Rumpl, talks about this inflection point and the changes happening in the outdoor industry.
Takeaways
Inflection points in the outdoor industry are disruptive but can lead to positive change and growth.
The industry has faced challenges due to the pandemic, inventory saturation, and the entry of fashion brands.
Brand differentiation and values are becoming increasingly important in a crowded market.
Challenger brands may face challenges but also have opportunities to make their mark in the industry. The outdoor industry faces challenges in operating and accessing supply chains, especially during uncertain times.
Consolidation and shakeups are happening among big players in the industry, leading to potential changes in the landscape.
Brands need to make strategic decisions and consider their growth plans, taking into account market conditions and consumer demand.
Focus and discipline are crucial for brand development, allowing brands to cater to their core consumers and create meaningful products.
Justine Mulliez | Creatives in the Wild | Just a Wild Thought
Kansas Sartin | Never Settle | PAKMULE Cargo Carrier
Cory Van Auken | Digital Marketing and PR | Darby Communications
Peter and Spencer | The Low Impact Camper | Super Pacific
Sean and Shandi | An Award Winning Story | Forever is Now
Chatham Baker | Integrated Licensing | SPG Company
Christian Lepley | An Awakening | GU Energy Labs
Rich Hohne | True to the Trail | Oboz Footwear
Eli Kerr | The Whole Self | Gnarly Nutrition
Kyle McCann | Jumping Ship | Canyon Bicycles USA
Mary Kate Baumann | The (huge) Social Dilemma | GOAL ZERO
Jo Salamon | Preserving Heritage and Saving Lives | Mustang Survival
Amanda Goad | Building a Brand Voice | BoldBrew
Chris Killen | Strategy is the new King | Bell Helmets
Jensen and Nikolai | Founders Dream| Ombraz Sunglasses
Rick Wittenbraker | Community over Self | Howler Brothers
Jen Gurecki | Snow for All | Coalition Snow
Linda Balfour | E-commerce Pivot | Superfeet
Maddie Petry | Down the Mountain | Mammut
Patrick Tullos | Mental Health in the Outdoors | Adidas
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