There’s a forest fire blazing through our industry right now. While destructive, forest fires bring new growth and a healthy environment. In this episode, Josh Weichhand, Vice President of Global Brand Marketing at Rumpl, talks about this inflection point and the changes happening in the outdoor industry.
Takeaways
Inflection points in the outdoor industry are disruptive but can lead to positive change and growth.
The industry has faced challenges due to the pandemic, inventory saturation, and the entry of fashion brands.
Brand differentiation and values are becoming increasingly important in a crowded market.
Challenger brands may face challenges but also have opportunities to make their mark in the industry. The outdoor industry faces challenges in operating and accessing supply chains, especially during uncertain times.
Consolidation and shakeups are happening among big players in the industry, leading to potential changes in the landscape.
Brands need to make strategic decisions and consider their growth plans, taking into account market conditions and consumer demand.
Focus and discipline are crucial for brand development, allowing brands to cater to their core consumers and create meaningful products.
Product Design and Brand Development | Josh Buesseler | Delicious, LLC
Ben O'Meara | Foundations of Huckberry | Huckberry (Throwback)
Aligning Internal Brand and External Brand | Julia LoVecchio | CMH Heli-Skiing and Summer Adventures
Building a Creative Manifesto | Marc Gutman | Wildstory
How Company-to-Customer Communication Delivers Value | Erica Aarons | Rumpl
Building a Brand Versus Building an Online Retailer | Moez Faruqi | White Duck Outdoors
How to Run a Startup Marketing Plan | Jax Mustafa | Erem
How Emerging Technologies Impact Marketers | Bethany Evans | The North Face
Why Consumer Research is so Important | Megan Averell | The Insight Inn
Building a Non-Transactional Relationship With Your Customers|Darren Josey | NEMO Equipment
How to Find Your Brand Voice on Social | Kami York-Feirn | Ruffwear
How to Work with An Agency | John Entwistle | Origin
Managing Clients as a Freelancer | Maari Casey | Uncompany
Freelancing Q&A | Cole Heilborn & Emily Holland | Port Side Productions
Dealing with Money as a Freelancer | Justine Mulliez | Just a Wild Thought
Finding Your Focus As A Freelancer | Jon Glassberg | Louder Than 11
Finding the Balance Between Vision and Expectations | Mason Gravley | Athletic Brewing
Jonathan Wegner | Perceived Value of a Brand | SOG Knives
Mike Arzt | Camera Guy or Business Guy? | The Public Works
Liz Esche | Marketing Through a Re-Brand | Gnarly Nutrition
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