There’s a forest fire blazing through our industry right now. While destructive, forest fires bring new growth and a healthy environment. In this episode, Josh Weichhand, Vice President of Global Brand Marketing at Rumpl, talks about this inflection point and the changes happening in the outdoor industry.
Takeaways
Inflection points in the outdoor industry are disruptive but can lead to positive change and growth.
The industry has faced challenges due to the pandemic, inventory saturation, and the entry of fashion brands.
Brand differentiation and values are becoming increasingly important in a crowded market.
Challenger brands may face challenges but also have opportunities to make their mark in the industry. The outdoor industry faces challenges in operating and accessing supply chains, especially during uncertain times.
Consolidation and shakeups are happening among big players in the industry, leading to potential changes in the landscape.
Brands need to make strategic decisions and consider their growth plans, taking into account market conditions and consumer demand.
Focus and discipline are crucial for brand development, allowing brands to cater to their core consumers and create meaningful products.
Andrew Gibbs-Dabney | More with Less| LIVSN Design
John Holdmeier | The Shakedown | UST Gear
Eric Porter | Ride On | Porter MTB
Todd Bischoff | Positively Disrupt | Gerber Gear
Gary Boulanger | Make the Jump | FOX Factory
Adam Vicarel | Art and Business | Vicarel Studios
Erica Rosen | One Watt at a Time | BioLite
Austin Whitman | Brand Power | Climate Neutral
Adam Saraceno | Kickstarter 101 | Peak Design
Patrick McCarthy | Turn by Turn | 686
Ian Mathias | Get Out Of My Feed | Strava
Ian McWilliams | Authenticity - It's Everywhere | Klean Kanteen
Becky Marcelliano | We All Have a Story | Salomon
Katie and Sara | Beyond the Name | Jetboil
Rachel Popp | Find a Mentor and Ask Questions | Big Fish Collective
Lisa Slagle | Loving the Process | Wheelie
Nate Nichols | Racism and the Ad Industry | Palette Group
Brennah Rosenthal | The Changing Production Landscape | Great Escape Media
Chad Perrin | Shot with a Purpose | Ride Concepts
Jill Nazeer | Brand Differentiation | Alta Cycling
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