There’s a forest fire blazing through our industry right now. While destructive, forest fires bring new growth and a healthy environment. In this episode, Josh Weichhand, Vice President of Global Brand Marketing at Rumpl, talks about this inflection point and the changes happening in the outdoor industry.
Takeaways
Inflection points in the outdoor industry are disruptive but can lead to positive change and growth.
The industry has faced challenges due to the pandemic, inventory saturation, and the entry of fashion brands.
Brand differentiation and values are becoming increasingly important in a crowded market.
Challenger brands may face challenges but also have opportunities to make their mark in the industry. The outdoor industry faces challenges in operating and accessing supply chains, especially during uncertain times.
Consolidation and shakeups are happening among big players in the industry, leading to potential changes in the landscape.
Brands need to make strategic decisions and consider their growth plans, taking into account market conditions and consumer demand.
Focus and discipline are crucial for brand development, allowing brands to cater to their core consumers and create meaningful products.
Chris Dickey | The New Era of PR | Purple Orange and Visably
Josh Weichhand | Finding and Using your Voice | Chaco
Jay Matthews | The Conscious Consumer and Brand Trust | Sitka Gear
John Drake | A Life in the Ad World | Drake Cooper
Jess Anthony | Kickstarter Success and Equality in the Outdoors | Oru Kayak
Charlie Lozner | Climate Change and Personal Responsibility in the Outdoor Industry | Backbone Media
Casey Lorenzen | Moving Backwards in Life by Giving up Working for Yourself? | Fjällräven
Stephen Matthews | Race Results Aren't the Only Thing that Matters| Rocky Mountain Bicycles
Tom and Kyleigh | How YouTube has Grown their Business | Freedom Vans
Doug Thielen | The 120 year old startup | Filson
Mike Goldstein | Running a Successful Production Company | The Heist
Sean Fields | Sustainability in the Outdoor Industry | Gear Aid
Brian Seales | Small Town Agency; Tasty Results | Ketchup and Mustard
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