Psst, before we tell you about the episode: Food Biz Wiz is hosting Wholesale Week from Monday, June 3rd - Friday, June 7th! Wholesale Week is our 5-day FREE online workshop for food, bev, and taxable grocery brands that want a solid starting point for a smart retail strategy. With 10 minute, bite-sized lessons, it’s easy to participate. Register at the link here! Now, back to this episode!
Have you heard these myths about creating memorable brand names? Myth 1: All the good names are taken. Myth 2: It's too late to change your name. Myth 3: A name isn't that important. Well in this week's Food Biz Wiz episode, Alexandra Watkins, the Chief Executive Boss Lady of Eat My Words and a leading & outspoken authority on brand names, joins us to debunk these myths! In this episode, you'll hear all about...
Wizes, we are thrilled to share Alexandra’s actionable advice with you! Listen in and check out our full show notes here for all the details on Alexandra and how to enter our giveaway, plus how to receive a discount on Alexandra’s course!
207. [Original Recipe] How To Negotiate In Wholesale (Even With Brokers & Distributors!)
206. [Is It Worth It, Charlie?] Where They're at Now: Co-Packing with Kathrin Henon
205. Boost Your Brand: Talking with Sarah Davidson on the Power of ECRM Sessions in Building Buyer Relationships
204. Why is eComm so hard?
203. [Original Recipe] How to Execute A Price Increase
202. [Is It Worth It, Charlie?] Is Distribution Worth it?
201. Wearing Multiple Hats: How Regina Trillo Balances Life and Her Self-Funded Startup
200. Celebrating 200 Episodes with our Secret Sauce For Success
199. [Is It Worth It, Charlie?] Should I create a RTD version of my product?
198. [Original Recipe] The Good Food Awards: How & Why You Should Apply
197. Unlocking the Secrets to Scaling with Co-Packers: The 6-Step Guide with Ashley Sutterfield
196. [Original Recipe] Stop Making This Wholesale Pitch Mistake (And What To Do Instead)!
195. Should You Offer Guaranteed Sales? The How, What, and Why of This Sales Tactic.
194. [Is It Worth It, Charlie?] How to know what to focus on next? Balancing family and running your CPG brand
193. Building a Retail-First, National, Values-Aligned Brand with Ibraheem Basir of A Dozen Cousins
192. [Original Recipe] Let Your Target Consumer Be Your Guide: how & why your ideal customer guides your business decisions with Nourishing Food Marketing
191. Markup vs. Margin: The Importance Of Knowing The Difference
190. [Is It Worth It, Charlie?] Should I expand my product line or stick with what I know?
189. What Buyers Want From You At A Trade Show: An Interview with Joyce Attar of World Foods PDX
188. What Does It Mean To Be Retail Ready?
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