Try Acres for free: https://www.acres.co/
Tule Technologies: https://tule.ag/
CropX:
Today’s episode features Tom Shapland of Tule Technologies and John Gates of CropX. We have a great episode for you talking about Tule’s technology, Tom’s entrepreneurial journey, The decision on both sides for Cropx to acquire Tule, M&A in agtech and integration lesson, and the future of artificial intelligence in agtech.
Tom is the co-founder and CEO of Tule Technologies, which is now part of CropX. As a graduate student at UC Davis, Tom developed the underlying technology that Tule commercialized which is a way to measure water use of crop plants over a broad area. Specifically they measure actual crop evapotranspiration or ET and he’ll talk a lot more about that. He founded Tule in 2013 after finishing his PhD work in this area. He went out and started talking to customers and getting sales early, which you’ll find is an important part of his entrepreneurial journey. Him and his co-founder Jeff LaBarge went the Y Combinator program, which is our second episode this month with a YC alum.
Joining us from CropX is senior vice president and global head of product John Gates. John also has a background in academia. He was a professor of Hydrology at University of Nebraska. He evenutally joined CropMetrics as their Chief Scientist and stayed on with CropX after they acquired CropMetrics a few years ago.
You’ll hear from Tom first about Tule’s technology and trajectory, and then we’ll invite John in to talk about the acquisition and much much more.
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FoA 381: Is There An Anti-Farming Agenda?
FoA 380: Equity Capital for Farmland with Ben Gordon and Kyle Mehmen
FoA 379: The Farm Entrepreneur Mindset with Evan Shout of Maverick Ag
FoA 378: Adventure Capitalism with Legendary Investor and Author Jim Rogers
FoA 377: Leveraging Data to Advance Cattle Genetics With Lee Leachman
FoA 376: Agroforestry on Commercial Midwest Farms with Kevin Wolz of Canopy FM
FoA 375: Soil Carbon Sequestration and Grazing Management with Paige Stanley, Ph.D.
FoA 374: The Potential for Perennial Grains with Peter Miller and Brandon Schlautman of Sustain-A-Grain
FoA 373: Soy Innovation with Meagan Kaiser of the United Soybean Board
FoA 372: [Startup Spotlight] Managing Farm Labor with Joshua Farray of FieldClock
FoA 371: Family Farms and Healthy Communities with Blake Alexandre of Alexandre Family Farm
FoA 370: [History of Agriculture] William J Morse, the Father of the US Soybean Industry
FoA 369: Farm Products, Performance and Perception with Randy Barker of INTENT
FoA 368: Corteva's Digital Transformation with Brian Lutz
FoA 367: Is Agriculture Ready to Collaborate on Data? Jeremy Wilson of AgGateway
FoA 366: Agriculture, Economics, and Data with Aaron Smith, Ph.D.
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