Try Acres for free: https://www.acres.co/
Tule Technologies: https://tule.ag/
CropX:
Today’s episode features Tom Shapland of Tule Technologies and John Gates of CropX. We have a great episode for you talking about Tule’s technology, Tom’s entrepreneurial journey, The decision on both sides for Cropx to acquire Tule, M&A in agtech and integration lesson, and the future of artificial intelligence in agtech.
Tom is the co-founder and CEO of Tule Technologies, which is now part of CropX. As a graduate student at UC Davis, Tom developed the underlying technology that Tule commercialized which is a way to measure water use of crop plants over a broad area. Specifically they measure actual crop evapotranspiration or ET and he’ll talk a lot more about that. He founded Tule in 2013 after finishing his PhD work in this area. He went out and started talking to customers and getting sales early, which you’ll find is an important part of his entrepreneurial journey. Him and his co-founder Jeff LaBarge went the Y Combinator program, which is our second episode this month with a YC alum.
Joining us from CropX is senior vice president and global head of product John Gates. John also has a background in academia. He was a professor of Hydrology at University of Nebraska. He evenutally joined CropMetrics as their Chief Scientist and stayed on with CropX after they acquired CropMetrics a few years ago.
You’ll hear from Tom first about Tule’s technology and trajectory, and then we’ll invite John in to talk about the acquisition and much much more.
FoA 365: Sensing from Soil to Storage with Ehsan Soltan of Soiltech Wireless
FoA 364: Supporting Soil Health with Dr. Steve Rosenzweig and Dr. Abbey Wick [Soil Sense Crossover]
FoA 363: Automation Opens the Floodgates for Aquatic Plant Production with Jason Prapas of Fyto
FoA 362: Value Chain Data with Dr. Tye Perrett of Feedlot Health by TELUS Agriculture and Consumer Goods
FoA 361: Meet Norm, FBN's AI-Powered Ag Advisor with Kit Barron and Charles Baron
FoA 360: Connecting Communities Through Chocolate with Patrick and Mara Tcheunou of Bibamba
FoA 359: The Economics of Indoor Ag with Jeff McKinnon of TruLeaf Sustainable Agriculture
FoA 358: Buy Then Build a Local Ag Company with Elliott and Rebecca Miller of Edgar's Feed and Seed
FoA 357: Buying an Established Ag Retail Business with Trent Kubik of Elevate Agronomics
FoA 356: Seven Business Ideas for Ag Entrepreneurs
FoA 354: The Gap Between Information and Implementation with Robert Saik of AGvisorPRO
FoA 353: Connecting Tech Entrepreneurs to the Produce Industry with Vonnie Estes
FoA 352: Autonomous Electric Crop Dusters with Michael Norcia of Pyka
FoA 351: Agritourism and Adding Value on the Farm with Allan Robinette
FoA 350: How to Get the Word Out in Ag with Sarah Mock and Travis Martin
FoA 349: Robotic Harvesting and Beyond with Kyle Cobb of advanced.farm
FoA 348: Investing in the Future of Fertilizer with Sarah Nolet of Tenacious Ventures [Agtech - So What? Crossover]
FoA 347: Upcycled Fruit with Ben Moore of The Ugly Company
FoA 346: Comparing 13 Different Carbon Programs with Dr. Alejandro Plastina
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