Under the Influence with Terry O’Reilly
Society & Culture
20th century movies and TV shows were dominated by the traditional “hero.”
With high morals and an ethical code of honour.
The 21st century has a different take.
Today, we cheer the antihero. Like the Sopranos, Dexter and Breaking Bad.
Antiheroes are liberated from that line in the sand that holds the rest of us back. They do things we are afraid to do. And do it unapologetically.
And if advertising is the great mirror to pop culture, it just may explain the emergence of antihero brands – who dare you to like them.
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S7E13 - Famous Jingles, Part Two
S7E12 - Famous Jingles
S7E11 - Brands Are People, Too: Products Named After Inventors
S7E10 - Worthless To Priceless
S7E09 - Celebrities: Living To Tell The Tales
S7E08 - Kentucky Fried Brand Myths
S7E07 - Comic Book Ads
S7E06 - A Wild & Crazy Idea: How Companies Solve Big, Hairy Problems
S7E05 - Delicious Names: Marketing Appetite Appeal
S7E04 - Underwear In Your Mailbox: Subscription Marketing
S7E03 - Damn The Torpedoes
S7E02 - I See A Little Silhouetto Of A Brand: How Old School Products Survive
S7E01 - Put It Between Your Knees and Squeeze: Marketing A Fad
S6E26 (Archive) - Ask Terry 2017
S6E25 (Archive) - Bookmarks 2017
S6E24 (Archive) - Cannes Creative Advertising Be Effective?
S6E23 (Archive) - Now Splinter Free: How Marketing Broke Taboos
S6E22 (Archive) - The Lean Mean Money Machine: How Marketing Affects Sports
S6E20 (Archive) - The Most Interesting Adman in the World: The Story of Albert Lasker
S6E19 (Archive) - Brand Envy: #CANADA150
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