Under the Influence with Terry O’Reilly
Society & Culture
20th century movies and TV shows were dominated by the traditional “hero.”
With high morals and an ethical code of honour.
The 21st century has a different take.
Today, we cheer the antihero. Like the Sopranos, Dexter and Breaking Bad.
Antiheroes are liberated from that line in the sand that holds the rest of us back. They do things we are afraid to do. And do it unapologetically.
And if advertising is the great mirror to pop culture, it just may explain the emergence of antihero brands – who dare you to like them.
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S8E12 - Objection Overruled: Law Firm Advertising
S8E11 - Air Quality: Rule-Breaking Radio Advertising
S8E10 - Distress Purchases
S8E09 - Unwitting Endorsers
Putting The Woo In Hollywood: Marketing The Movies
S8E07 - The Most Interesting Adman in The World: The Story of Albert Lasker (An Encore Presentation)
S8E06 - The Pompatus of Skippy: Brand Names In Songs
S8E05 - Monastic Merchandise: Products Made By Monks
S8E04 - Vending Machines: Coin-Operated Marketing
S8E03 - A Matter of Time: The History of Commercial Lengths
S8E02 - Wacky Ad Spaces
S8E01 - Jumping The Shark: Spokesperson Disasters
S7E25 - Ask Terry 2018
S7E24 - Fasten Your Seatbelts: How Self-Driving Cars and Marketing Collide
S7E23 - How Tourism Survives A Tragedy
S7E22 - Guinness Book of World Ad Records
S7E21 - Marching Orders: Household Products Invented by the Military
S7E20 - Avon Calling: Door-To-Door Marketing
S7E18 - Lemonade: Marketing A Negative
S7E17 - Bookmarks 2018
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