Under the Influence with Terry O’Reilly
Society & Culture
20th century movies and TV shows were dominated by the traditional “hero.”
With high morals and an ethical code of honour.
The 21st century has a different take.
Today, we cheer the antihero. Like the Sopranos, Dexter and Breaking Bad.
Antiheroes are liberated from that line in the sand that holds the rest of us back. They do things we are afraid to do. And do it unapologetically.
And if advertising is the great mirror to pop culture, it just may explain the emergence of antihero brands – who dare you to like them.
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S11E21 - "Rule Breakers"
S11E20 - Brilliantly Bland: Why Boring Sells
Rejecting The Rubik's Cube
S11E18 - Confessions of a Book Lover: The Art of Marketing Books
S11E17 - Put A Tiger in Your Tank: Advertising Gets Animated
S11E16 - Only in Advertising: Stories from the Front Lines
S11E15 - Surprising Origin Stories
S11E14 - From Batawa To Port Sunlight: The Story of Company Towns
S11E13 - My Best Mistake "Bonus" Pod to celebrate Canada Reads on CBC
S11E12- Lions, Panties & Hotel Keys: Hollywood Publicity Stunts
S11E11 - Don't Do It Advertising - Part Two
S11E10 - Don't Do It Advertising
S11E09 - Tornados & Lawsuits: Why Companies Wrestle with Name Changes
S11E08 - Medicine & Miracles: The Power of Hospital Marketing
S11E06 - Inside The Super Bowl
S11E05 - How Jerry Goodis Made an Advertisement a Beautiful Thing
S11E04 - Selling Love: The Business of Online Dating
S11E03 - Long Overdue: The Creative Boom of Library Marketing
S11E02 - Perry Mason Moments: The Most Unexpected Ads of 2021
S11E01 - Number Fever: Surprising Stories of Bottle Cap Marketing
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