Under the Influence with Terry O’Reilly
Society & Culture
20th century movies and TV shows were dominated by the traditional “hero.”
With high morals and an ethical code of honour.
The 21st century has a different take.
Today, we cheer the antihero. Like the Sopranos, Dexter and Breaking Bad.
Antiheroes are liberated from that line in the sand that holds the rest of us back. They do things we are afraid to do. And do it unapologetically.
And if advertising is the great mirror to pop culture, it just may explain the emergence of antihero brands – who dare you to like them.
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S9E08 - The Name Game: Brand Names In Different Countries
S9E06 - Set Jetting: Film Locations As Tourism Marketing
S9E05 - Sound + Vision: Album Covers As Marketing, Part Two
S9E04 - Sound + Vision: Album Covers As Marketing
S9E03 - Putting Fans In Stands: How Sports Teams Sell Tickets
S9E02 - Goliath Meet David: Small Brands That Beat The Big Boys
S9E01 - Same Bat Time, Same Bat Channel: Marketing TV Shows
S8E25 - Ask Terry 2019
S8E24 - God Save The Commercial: When Ads Are Banned
S8E23 - The Risk in the Asterisk: Fine Print & Advertising Disclaimers
S8E22 - Bookmarks 2019
S8E21 - Brand Envy 2019
S8E20 - To Bleep Or Not To Bleep: Vulgar Trademarks
S8E19 - Selling The Dream: Real Estate Advertising (An Encore Presentation)
S8E18 - Under The Influence of My Influences
S8E17 - Best Product In A Leading Role: Celebrity CEOs
S8E16 - Red Sheep: The Power of Word-Of-Mouth Advertising
S8E15 - Little Big Towns: Roadside Attractions As Marketing
S8E14 - Disgustingly Effective: Marketing of Bodily Functions
S8E12 - Objection Overruled: Law Firm Advertising
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