Under the Influence with Terry O’Reilly
Society & Culture
20th century movies and TV shows were dominated by the traditional “hero.”
With high morals and an ethical code of honour.
The 21st century has a different take.
Today, we cheer the antihero. Like the Sopranos, Dexter and Breaking Bad.
Antiheroes are liberated from that line in the sand that holds the rest of us back. They do things we are afraid to do. And do it unapologetically.
And if advertising is the great mirror to pop culture, it just may explain the emergence of antihero brands – who dare you to like them.
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S10E04 - Escape Or Die Frying: The Art Of The Movie Poster
S10E03 - You're Soaking In It: Female Brand Icons
S10E02 - Switch-Pitchers: When Spokespeople Change Brands
S10E01 - The Times They Are A-Changin': Brands Crushed By Zeitgeist
We're back January 7th
S9E26 - Ask Terry 2020
S9E25 - You Must Remember This: The Mandela Effect
S9E24 - Branding A Disease
S9E23 - Bookmarks 2020
S9E21 - Fix It Again, Tony: Brand Nicknames
S9E20 - Setting The Table: Best Opening Stories
S9E19 - Flip, Flop or Fly: The World of Test Markets
S9E18 - Talk Ain’t Cheap: How Conversations Impact Business
S9E16 - Brand Envy 2020
S9E15 - Takes a Licking and Keeps on Ticking: Advertising Torture Tests
S9E14 - Thumbs Up or Thumbs Down: The New World of Online Reviews
S9E13 - Lend Us Your Ears: The Intimate Art of ASMR Marketing
S9E11 - For Better or For Worse: Wedding Marketing
S9E10 - Come Fly With Me: Airports Are Now Brands
S9E09 - Search Parties: The Relentless Hunt For New Customers
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