Under the Influence with Terry O’Reilly
Society & Culture
20th century movies and TV shows were dominated by the traditional “hero.”
With high morals and an ethical code of honour.
The 21st century has a different take.
Today, we cheer the antihero. Like the Sopranos, Dexter and Breaking Bad.
Antiheroes are liberated from that line in the sand that holds the rest of us back. They do things we are afraid to do. And do it unapologetically.
And if advertising is the great mirror to pop culture, it just may explain the emergence of antihero brands – who dare you to like them.
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S10E25 - Ask Terry 2021
S10E24 - Can’t Get Enough of That Wonderful Duff: Fake Hollywood Brands
S10E23 - Tombstone Tourists: The Growth of Cemetery Tourism
S10E22 - The Show Must Go On: Broadway Marketing
S10E21 - Too Many Turk Brodas: Trading Card Marketing
S10E20 - Bookmarks 2021
S10E18 - There’s Something About Mary: Mad Woman Mary Wells
S10E17 - Son of Crocodile Dundee: Nostalgia Advertising
S10E16 - I Can’t Believe I Ate The Whole Thing: Surviving The Ad Biz
S10E15 - Who Will Buy My Memories: Fan Club Marketing
S10E14 - One Toke Over The Line: 50-Year Marketing Milestones
S10E13 - Red Carpet Marketing: The Business of Award Shows
S10E12 - Air Quotes: Creative Radio 2021
S10E11 - Brands Are People, Too: Products Named After Inventors (Encore)
S10E10 - Brand Envy 2021
S10E09 - The Future Is Furry: Animals In Advertising
S10E08 - Celestial Advertising: The Art of Skywriting
S10E07 - It’s Finger Lickin’ Bad: Marketing in the Time of Covid
S10E05 - It’s a bird, it’s a plane, it’s Superheroes in Advertising!
S10E04 - Escape Or Die Frying: The Art Of The Movie Poster
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